AI Ready RVA Strategic Marketing Case Study
March 20, 2025
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Courtney Turrin
We helped AI Ready RVA launch as a nonprofit, attract 2,000+ LinkedIn followers, and host a 450-attendee inaugural event—establishing it as Richmond’s AI education hub.…
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The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
March 11, 2025
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Will Melton
If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist with content creation will get their website penalized by Google or cause their search rankings to take a hit. They heard it from “a guy.” Let’s set the record straight: AI-generated content isn’t the problem.…
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How to Optimize Your Website and Content to Rank in AI Search Results
March 11, 2025
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Will Melton
As AI-powered search engines like Perplexity, Google’s AI Overviews, and tools such as ChatGPT continue to reshape how users find information, content creators must evolve their SEO strategies to keep up. In 2024, 60% of Google searches never left the search engine results page (SERP), underscoring the need for tactics that capture attention within these evolving platforms. More than ever,…
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The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic—what works today may not work tomorrow. Continuous testing and iteration ensure that your content, messaging, and engagement strategies remain effective over time. By analyzing performance data and making incremental improvements, you can refine your AI SEO strategy to maximize visibility, engagement, and conversions. This step…
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The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t operate in isolation—they assess credibility, influence, and engagement across the web. A strong AI SEO strategy extends beyond content creation to active outreach, relationship-building, and participation in digital conversations. To solidify your presence in AI-driven search results, your brand must be referenced across trusted platforms,…
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The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines favor content that is fresh, updated, and continuously optimized. Unlike traditional search, where evergreen content may hold steady rankings, AI-generated results prioritize relevant, timely, and contextually up-to-date information. To maintain visibility in AI-driven search, content must be monitored, refreshed, and expanded to align with evolving search…
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The AI SEO Content Accelerator | Part 11: Monitor AI Search Performance and Content Impact
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic, with rankings, citations, and AI-generated summaries constantly evolving. Simply publishing content isn’t enough—ongoing monitoring ensures that your content remains relevant, authoritative, and well-positioned in AI search results. This step focuses on tracking AI search rankings, engagement metrics, and user feedback to refine your content strategy…
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The AI SEO Content Accelerator | Part 10: Push to Social & Repeat
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success After creating micro content specifically tailored to platforms like LinkedIn, X (formerly Twitter), and YouTube Shorts, it’s time to strategically distribute these posts in a way that generates maximum visibility and engagement. This step also involves iterative refinement: you’ll analyze performance data, tweak your approach, and continually re-promote or…
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The AI SEO Content Accelerator | Part 9: Develop Micro and Companion Content for Socials
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t just analyze full-length articles—they also pull insights from social content, short-form posts, and long-form platforms. Developing micro-content and companion pieces for social media helps expand your reach, reinforce authority, and increase the likelihood of your brand being referenced in AI-generated summaries and search responses. This…
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The AI SEO Content Accelerator | Part 8: Design & Record Supporting Content & Enhance
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines are increasingly favoring multimedia content, including video, audio, and interactive elements. AI models analyze multiple content formats to determine authority, extract information, and provide well-rounded answers. By creating and integrating supporting media, you strengthen your content’s credibility and improve its chances of being surfaced in AI-generated…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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Recent Posts
The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
March 11, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
March 11, 2025
The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement
March 2, 2025
The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity
March 2, 2025
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