The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
February 20, 2025
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Will Melton
If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist with content creation will get their website penalized by Google or cause their search rankings to tank. Let’s set the record straight: AI-generated content isn’t the problem. Low-quality content is. Google isn’t out to punish…
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AI Overviews Now Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
February 18, 2025
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Will Melton
More than one in four search results now feature an AI Overview, and no, you can’t turn them off—even if you wanted to. AI Overviews are taking over Google’s most valuable real estate, reshaping how we search and how businesses rank. If your SEO strategy isn’t ready for this AI-driven shift, you might already be falling behind. Suddenly, search engines…
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How to Optimize Your Website and Content to Rank in AI Search Results
February 1, 2025
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Will Melton
As AI-powered search engines like Perplexity, Google’s AI Overviews (Gemini), and generative AI tools such as ChatGPT continue to reshape search landscapes, content creators must evolve their SEO strategies. Success in this new AI-driven ecosystem goes beyond traditional keyword optimization—it now hinges on understanding how AI interprets content, anticipates user intent, and ranks relevance. Recent research reveals that a staggering…
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Window Film Client SEO Case Study
January 16, 2025
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Courtney Turrin
By updating blog articles and aligning content with user intent, we increased website visibility by over 5.5x in 3 months.…
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Cullom & Farah SEO Case Study
January 16, 2025
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Courtney Turrin
Through local optimization and user-focused content, we boosted Cullom & Farah Eye & Laser Center’s organic web leads by 74% year-over-year.…
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[Portfolio] Springline Advisory
January 16, 2025
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Courtney Turrin
We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future.…
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[Portfolio] Central Virginia Transportation Authority
January 16, 2025
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Courtney Turrin
The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes.…
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How AI is Transforming SEO for Manufacturers
December 12, 2024
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Will Melton
The rapid rise of artificial intelligence (AI) is reshaping the digital landscape, and for manufacturers, staying ahead means embracing this transformation. AI-driven SEO strategies offer unparalleled opportunities to optimize content, enhance user experiences, and drive more targeted traffic. Manufacturers who adapt to these changes will not only improve their search engine rankings but also position themselves as leaders in an…
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Integrating Video, Blogs, and Social Media for Effective Manufacturing SEO
December 12, 2024
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Will Melton
In today’s competitive manufacturing landscape, a single-channel approach to SEO is no longer enough. To stand out, manufacturers need a comprehensive content strategy that integrates the unique strengths of video, blogs, and social media. Together, these elements create a powerful synergy that improves search rankings, engages audiences, and drives qualified leads. This guide will walk you through how to seamlessly…
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Maximize Manufacturing SEO Results Through Strategic Partnerships
December 12, 2024
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Will Melton
In the competitive manufacturing industry, maintaining a strong online presence is vital for attracting qualified leads and staying ahead of the competition. One often-overlooked way to supercharge your SEO efforts is through strategic partnerships. By collaborating with complementary businesses, you can expand your audience reach, create high-quality content, and improve search engine rankings—all while building lasting industry relationships. In this…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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Recent Posts
The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
February 20, 2025
AI Overviews Now Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
February 18, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
February 1, 2025
[Portfolio] Springline Advisory
January 16, 2025
[Portfolio] Central Virginia Transportation Authority
January 16, 2025
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