We Build A-Teams—and We Only Work With Them.
October 28, 2025
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Will Melton
On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on the B-team, and I’m not a B-team player.” What she said hit me like a ton of bricks. She was right. We needed to change things. Like everyone who came before us, we didn’t always…
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Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
October 14, 2025
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Will Melton
Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate, empower, and connect professionals shaping the future of AI SEO. Launching in early access this fall and officially debuting on January 1, 2026, DiscoverAIO will serve as the central hub for marketers, agencies, and business…
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How Xponent21 Became a Globally Recognized Authority in AI SEO
October 8, 2025
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Courtney Turrin
Around the world, marketers are racing to adapt to the new search landscape shaped by artificial intelligence. While many claim to be AI SEO experts, few can prove it. At Xponent21, we’ve built an international reputation for helping businesses optimize for both search engines and AI systems through rigorous experimentation, formal training, and community leadership. Our expertise wasn’t earned overnight.…
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The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior
October 7, 2025
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Kayleigh Crandell
Less than 18 months after Google rolled out AI Overviews, Americans are already growing comfortable with them. And more importantly, they’re beginning to trust them. According to groundbreaking new research from the Pew Research Center, 72% of adults who’ve encountered AI summaries in search results find them useful – with 1 in 5 saying they’re extremely useful. But the most…
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Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
September 24, 2025
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Kayleigh Crandell
For those who monitor their SEO metrics closely, you may have noticed some bizarre swings in Google Search Console and rank tracking tools over the past week. Don’t panic – it’s not just you, and it’s not your website. Google quietly made a change to how search results are delivered, and it’s temporarily throwing a wrench in SEO data across…
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ESP AI SEO Case Study: Elevating Visibility with Optimized Content
September 24, 2025
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Will Melton
In five months, ESP Window Tinting & Graphics tripled organic traffic and quadrupled form fills with AI SEO-optimized content.
…
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The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
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Courtney Turrin
If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…
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AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…
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Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
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Will Melton
ContentsThe “Baby With the Bathwater” MomentThe Myth of a “New SEO” (GEO, AIO, AI SEO, etc.)Defining GEO, AIO, and AI SEOWhat’s Actually New: Distribution and BehaviorDon’t Fall for the HypeWhy the Original SEO Foundations Still Hold TrueSearch Psychology Hasn’t ChangedE-E-A-T and Authority Still Drive RankingsMulti-Format SEO Is Even More Essential in the AI EraWhat’s Really Changed in the Search LandscapeUser…
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The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
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Will Melton
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant scramble to label and redefine what we’re already doing: optimizing content so people (and now, AI-driven platforms) can actually find it. Sure, the tools and technologies have evolved—ChatGPT, Perplexity, AI summaries on Google—but the core…
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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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Recent Posts
We Build A-Teams—and We Only Work With Them.
October 28, 2025
Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
October 14, 2025
How Xponent21 Became a Globally Recognized Authority in AI SEO
October 8, 2025
The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior
October 7, 2025
Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
September 24, 2025
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