Case Study: Cedarwood Dentistry
April 20, 2022
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Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…
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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
April 4, 2022
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Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It…
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When Your Company is Awesome But Your Reviews are Awful
March 15, 2022
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Will Melton
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and…
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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…
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Generating Authentic Engagement
February 10, 2022
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Courtney Turrin
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and partners, is critical – but tougher to achieve than ever before.…
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Building a Team Culture in a Remote Workplace
February 9, 2022
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Courtney Turrin
ContentsWhat Is Team Culture?Why Building a Team Culture Is Important for Success in BusinessHow to Build a Team Culture for a Fully Remote TeamHow We Are Creating Our Culture at Xponent21Adopt a 4 Day Work WeekIntroduce a Chief Work OfficerConduct Stakeholder SurveysMake the Work EasierSet ExpectationsSet the ExampleAssess Culture Fit What Is Team Culture? My background is in science, specifically…
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Should I Accept Cryptocurrency in my eCommerce Store?
January 31, 2022
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Will Melton
Key Takeaways: After Diners Club came out with the first multi-purpose charge card in the 1950’s, it was still several decades before credit cards were accepted widely by merchants across the United States. After 60 years of swiping plastic, many businesses today reject cash because it’s inconvenient and poses risks. With the emergence of Bitcoin, the world’s first cryptocurrency, in…
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A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts
December 20, 2021
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Courtney Turrin
Key Takeaways: ContentsApproaching the Workplace Experience Like an Experience DesignerHow Xponent21 is Redesigning the Employee ExperienceConducted a listening tour to understand the workplace experience of each team member.Surveyed the team to capture what makes each team member special and drafted new bios to convey their magic.Started to define key performance indicators for the workplace experience at Xponent21.Made improvements to our…
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How to Reduce Spam on Your Website Forms
November 20, 2021
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Courtney Turrin
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste valuable time, and even pose security risks to your business. While no solution is foolproof, there are effective strategies to minimize spam and keep your website forms clean. ContentsOur Recommended 3-Part Anti-Spam Strategy for WordPress…
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Ensuring Reliable Form Notifications: Understanding Your Options
September 12, 2021
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Courtney Turrin
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those from Gravity Forms—reach you reliably. However, achieving this can be more complex than it seems due to various factors affecting email deliverability. In this article, we’ll break down the challenges and present the available options…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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