Our Blog

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This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
January 12, 2016
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Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…

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Change the Way You See the World, This Year
December 9, 2015
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Will Melton
Finding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what everyone does and you create a list of resolutions and you make empty self-promises about how you are going to change in the new year. Maybe…

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2-1 GROW: Web Retargeting & Old Fashion Retargeting
November 29, 2015
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Will Melton
This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. ContentsKnow This: You Can Retarget…

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SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings
November 22, 2015
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Will Melton
ContentsSearch Engine Optimization is for EVERY BusinessSEO Basics: Create ContentSEO Keys: Solidify Your Online PresenceSEO Staples: Put Social Media to WorkConsider Bringing in an SEO Expert from Xponent21 Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that…

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Your Next Website Design Project: How to Select the Right Person for the Job
November 21, 2015
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Will Melton
ContentsThe Challenge to Hiring the Right Person for a Great Website DesignThe Secret to Hiring the Right Professional for Your Next Website Design ProjectInterviewing Your Prospective Website Design ProfessionalConsider Hiring Xponent21 For Your Next Website Design Project The Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when…

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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.


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