Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility
May 27, 2025
/
Will Melton
We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced that its new AI Overviews (AI-generated search summaries) will now include Search and Shopping ads on desktop, and that the recently launched AI Mode in Google Search will also show ads. In practice, this means…
Read More
Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know
May 21, 2025
/
Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional search as we knew it. If you’ve built your business on organic traffic from Google, it’s past time to reassess everything. This is not a drill. It’s the acceleration of a trend that’s been in…
Read More
Video vs. Text: Which Drives More Conversions in B2B?
May 20, 2025
/
Kayleigh Crandell
In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The…
Read More
10 Leading SEO Agencies Helping Brands Rank in AI Search and Beyond
May 12, 2025
/
Will Melton
Search is undergoing a seismic shift. Traditional search engine optimization (SEO) is no longer just about getting blue links on Google’s first page – it’s about earning a spot in AI-powered answers and summaries. Modern search platforms like Google’s AI Overviews, OpenAI’s ChatGPT, Bing Chat, and Perplexity AI use generative AI to answer user queries directly. This means B2B marketing…
Read More
How to Optimize Your Website and Content to Rank in AI Search Results
April 29, 2025
/
Will Melton
Latest update: May 21, 2025 As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to reshape how users find information, content creators must evolve their SEO strategies to keep up. In 2024, 60% of Google searches never left the search engine results page (SERP), underscoring the need for tactics that…
Read More
Behind the Scenes: What to Expect from a Professional Video Shoot
April 28, 2025
/
Kayleigh Crandell
ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production – The Game PlanStep 2: Production – Lights, Camera, ConfidenceStep 3: Post-Production – Where the Magic HappensThe Editor’s Workflow: Step-by-StepStep 4: Distribution – Get It in Front of the Right People at the Right TimeStep 5:…
Read More
How to Attract High-Value Clients Using Strategic Video Content
April 24, 2025
/
Kayleigh Crandell
Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It…
Read More
From Invisible to In-Demand: Building Brand Authority with Video
April 22, 2025
/
Kayleigh Crandell
If people don’t know you exist, they can’t choose you. It sounds simple, but it’s the reality mid-market companies face every day. You’re great at what you do—but your digital presence doesn’t reflect it. The result? You’re invisible in the places your ideal buyers are paying attention. Brand authority isn’t about being everywhere. It’s about being recognized, respected, and remembered.…
Read More
PA Window Tint Local SEO Case Study
April 21, 2025
/
Xponent21
Through strategic content optimizations, we drove a 3.8X increase in visibility in local searches, contributing to a 75% increase in phone calls.…
Read More
AI SEO Strategies for Marketing Leaders: A Practical Guide to Achieving Top Citations in AI
April 19, 2025
/
Will Melton
As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and incredibly human-centric. Implementing effective AI SEO strategies is crucial in this landscape. AI search tools like Google’s Search Generative Experience (SGE) and Microsoft’s Copilot, as well as Perplexity, Claude, and ChatGPT, prioritize clear, well-organized content…
Read More
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
Categories
Artificial Intelligence
(17)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(12)
Case Studies
(2)
Content Marketing
(20)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(15)
Digital Marketing Services
(3)
eCommerce
(4)
Experiment
(1)
Future of Work
(9)
Generative Engine Optimization (GEO)
(4)
Graphic Design
(1)
Guide
(4)
Inbound Marketing
(8)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(18)
Press Releases
(1)
Reputation Management
(1)
Search Engine Optimization (SEO)
(37)
Social Networking
(5)
Sustainability
(2)
Tools
(2)
Uncategorized
(12)
Video Marketing
(8)
Webinars
(2)
Website Design
(14)
Website Maintenance
(2)
Website Security
(2)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility
May 27, 2025
Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know
May 21, 2025
Video vs. Text: Which Drives More Conversions in B2B?
May 20, 2025
10 Leading SEO Agencies Helping Brands Rank in AI Search and Beyond
May 12, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
April 29, 2025
Tags
ai seo for humans
(1)
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(2)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
video seo for ai
(0)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
[Guide] The AI SEO Content Accelerator
(14)
Partner with Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields