saas for small business

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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person sitting at laptop holding head in hands, feeling overwhelmed by AI tools proliferation

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out

By: Courtney Turrin
Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are...
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AI SEO and the SaaS Visibility Shift: Preparing for AI-Driven Decision-Makers

By: Will Melton
On a recent afternoon, a marketing director searches Google for “best subscription management software.” Instead of the usual scroll of blue links, he’s greeted by...
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cloud computing polygonal wireframe technology graphic

The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards

By: Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is...
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