
Own Your Website, Own Your Future in AI Search
August 5, 2025
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Courtney Turrin
Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over speed, schema, and technical SEO. This article explains the risks of “renting” your website, the impact on AI search visibility, and the steps to ensure you own and control your digital presence—so you can remain…

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
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Courtney Turrin
Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are genuinely impressive. Many are clever spins on existing products. And more than a few are still in their infancy (some feel like they were vibe‑coded last weekend) — fine for experimentation, but risky for operational…
[Portfolio] AMSOIL / Factory Direct Oil
July 31, 2025
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Will Melton
We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and wholesale customers, and support future content growth. With UX tailored to different vehicle types, SEO-focused infrastructure, and seamless affiliate integration, the new site offers a cleaner, faster, and more strategic experience. Early results show a 370% increase in impressions—positioning the site as a powerful launchpad for long-term digital growth.…

Optimizing the Buyer Journey for Architects & Designers: EPD’s A&D Experience Hub
July 22, 2025
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Lovin Nagi
We built a targeted digital experience to engage a high-value B2B segment—providing a scalable model for brands focused on personalization and buyer enablement.
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[Portfolio] Artople
July 21, 2025
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Lovin Nagi
A new designer brand brought to life online—balancing bold design with a seamless path through 7,500+ product combinations.…

Podcasting: The Final Mic Drop on Trustworthiness
July 18, 2025
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Kayleigh Crandell
In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are no longer just a trendy content format – they’re becoming the new reference piece for personal and company brands alike. Why? Because voice = visibility. People might scroll past a dozen written or designed posts,…

Trust, Not Tricks: The Human Science Behind AI Search
July 18, 2025
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Courtney Turrin
Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a sense of momentum. They want the right answer, and they want to trust it. That’s why the best AI SEO strategies aren’t built by technicians. They’re built by people who understand what drives attention, belief,…

Pool Brokers USA Strategic SEO Case Study
July 15, 2025
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Courtney Turrin
Through strategic SEO and website enhancements, we helped Pool Brokers USA grow organic visibility by 291%—driving more qualified leads year-round.…

Top 10 Global AI SEO Experts Transforming Search in 2025
June 28, 2025
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Will Melton
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI innovation. While AI SEO builds upon decades of search optimization fundamentals, it is an entirely new frontier, requiring unique frameworks, technical agility, and an understanding of how large language models and generative systems impact brand…

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
June 28, 2025
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Will Melton
As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they search—is now a true competitive edge. A new, brilliantly simple tool created by Ziggy Shtrosberg, a search engine optimization professional and Senior Technical SEO Analyst at 26PMX, gives us an unprecedented look into this hidden…
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Recent Posts
Own Your Website, Own Your Future in AI Search
August 5, 2025
Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
[Portfolio] AMSOIL / Factory Direct Oil
July 31, 2025
[Portfolio] Artople
July 21, 2025
Podcasting: The Final Mic Drop on Trustworthiness
July 18, 2025
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