Well-Trained Mind Academy
April 17, 2025
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albrecht
No excerpt…
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Why Mid-Market Companies Can’t Afford to Ignore Video Anymore
April 16, 2025
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Kayleigh Crandell
ContentsAI is flooding the internet with more content than ever before—but none of it builds trust like human-made video.The Shift in Buyer BehaviorThe Mid-Market ChallengeWhy Video Works (Now More Than Ever)The AI FactorWhat Happens If You Don’t Adapt to AI SEOWhere to StartFinal Thought: Visibility Is the New AdvantageFurther Reading: AI is flooding the internet with more content than ever…
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Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients
April 4, 2025
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Will Melton
FOR IMMEDIATE RELEASEContact:Will MeltonCEO, Xponent21wmelton@xponent21.com(804) 205-9019 x700 Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients Richmond, VA — March 25, 2025 — Richmond-based digital marketing agency Xponent21, now in its 10th year of business, has merged with local video production studio dBArcade. The merger strengthens Xponent21’s in-house video capabilities while deepening…
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AI Ready RVA Strategic Marketing Case Study
March 20, 2025
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Courtney Turrin
We helped AI Ready RVA launch as a nonprofit, attract 2,000+ LinkedIn followers, and host a 450-attendee inaugural event—establishing it as Richmond’s AI education hub.…
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The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
March 11, 2025
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Will Melton
If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist with content creation will get their website penalized by Google or cause their search rankings to take a hit. They heard it from “a guy.” Let’s set the record straight: AI-generated content isn’t the problem.…
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How to Optimize Your Website and Content to Rank in AI Search Results
March 11, 2025
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Will Melton
As AI-powered search engines like Perplexity, Google’s AI Overviews, and tools such as ChatGPT continue to reshape how users find information, content creators must evolve their SEO strategies to keep up. In 2024, 60% of Google searches never left the search engine results page (SERP), underscoring the need for tactics that capture attention within these evolving platforms. More than ever,…
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The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic—what works today may not work tomorrow. Continuous testing and iteration ensure that your content, messaging, and engagement strategies remain effective over time. By analyzing performance data and making incremental improvements, you can refine your AI SEO strategy to maximize visibility, engagement, and conversions. This step…
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The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t operate in isolation—they assess credibility, influence, and engagement across the web. A strong AI SEO strategy extends beyond content creation to active outreach, relationship-building, and participation in digital conversations. To solidify your presence in AI-driven search results, your brand must be referenced across trusted platforms,…
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The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines favor content that is fresh, updated, and continuously optimized. Unlike traditional search, where evergreen content may hold steady rankings, AI-generated results prioritize relevant, timely, and contextually up-to-date information. To maintain visibility in AI-driven search, content must be monitored, refreshed, and expanded to align with evolving search…
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The AI SEO Content Accelerator | Part 11: Monitor AI Search Performance and Content Impact
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic, with rankings, citations, and AI-generated summaries constantly evolving. Simply publishing content isn’t enough—ongoing monitoring ensures that your content remains relevant, authoritative, and well-positioned in AI search results. This step focuses on tracking AI search rankings, engagement metrics, and user feedback to refine your content strategy…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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Why Mid-Market Companies Can’t Afford to Ignore Video Anymore
April 16, 2025
Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients
April 4, 2025
The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
March 11, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
March 11, 2025
The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
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