Keyword Tracking Isn’t Enough Anymore: How AI Search Made SEO More Human
By: Isaac Marcuson
Thirteen seconds in, Jenna flubs a line and asks us to “take that out, fix it in post.” We kept it in. Sorry, Jenna! In...
Is Your SEO Agency Failing to Adapt to AI Search?
By: Will Melton
If your SEO agency isn’t producing results that impact your revenue, that’s a red flag....
The Features That Make an App Feel Like Mature Enterprise Software
By: Will Melton
I’ve built 65 applications this year. Somewhere around app twenty, I stopped noticing the code and started noticing the pattern....
Marketing Psychology in Real Life | To the Power of X, Ep. 4
By: Isaac Marcuson
Courtney Turrin spent grad school studying which social signals monkeys find worth their attention. A ticket scalping site still got her with “last tickets in...
AI Overviews Just Hit 75% — Four Months Ahead of Our Own Prediction
By: Will Melton
In March, when we reported that AI Overviews had hit 65%, we wrote that if the expansion rate held even partially, the 75% threshold would...
Google AI Overview Has 1 Billion Users a Month Now. Here’s What it Means for Your Business.
By: Jenna Pace
Google has reported that their AI mode has surpassed 1 billion monthly users, up from 100 million this time last year, and that is a...
Why SEO & AEO Works So Well for Mid-Market Businesses
By: Jenna Pace
Mid-market businesses are uniquely positioned for success with SEO and AEO efforts for multiple reasons. Here’s why it’s a smart investment....
Is AI Slop Hurting Your Staff?
TL;DR: Layoffs are reversing, AI content is tanking rankings, and executives are trusting tools built to flatter them. Dig into the issues with AI experts....
Persuasion vs. Manipulation in Marketing: The Real Line is Method, Not Origin
By: Courtney Turrin
Our last post ended on a question I said deserved its own treatment: how do you tell the difference between surfacing a need someone already...
Your Marketing Analytics Can Tell You What Happened. They Can’t Tell You Why.
By: Courtney Turrin
A marketing team moves the call-to-action button to the top of a landing page. Conversions climb 25 percent. The team attributes the improvement to the...
Query Fan-Out Rewards One Page That Answers Many Questions
By: Isaac Marcuson
TL;DR: Ask Google’s AI Mode one question and it searches several related ones. They call this query fan-out. Many agencies and tool vendors answered by...
“What Is AI Saying About My Business?” Is the Wrong Question
There is no blanket answer! AI systems rewrite your question, personalize the response to the asker, and change daily. Here is what to ask instead....
X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
Categories
AI SEO
Answer Engine Optimization (AEO)
Artificial Intelligence
Automation
Behind the Scenes
Book Recommendations
Business Solutions
Business Strategy
Content Marketing
Conversion Optimization
Custom Web Development
Digital Advertising
Digital Marketing Services
eCommerce
Experiment
Future of Work
Generative Engine Optimization (GEO)
Graphic Design
Guide
Inbound Marketing
Lead Nurturing
Manufacturing
Marketing Analytics
Measuring ROI
Mobile Apps
News
Operational Efficiency
Personal Development
Podcasts
Portfolio
Press Releases
Reputation Management
Search Engine Optimization (SEO)
Social Media
Sustainability
Tools
Uncategorized
Video Marketing
Webinars
Website Design
Website Maintenance
Website Security
Website Support
Workplace Harmony
Tags
[Guide] The AI SEO Content Accelerator
[Guide] The Nonprofit AI Playbook
AI adoption
AI Search
ai seo for humans
brand strategy
campaign optimization
case study
data-driven marketing
dealer marketing
dealer network
franchise marketing
how to improve seo
leadership
Marketing
mission statements
PPC Budget Calculator
saas for small business
saas for smb
seo best practices
seo strategy
seo tips
social media marketing tips
social media strategy
social media tips
user experience
ux
video seo for ai
vision statements
what is seo
why is seo so important for companies
Partner With Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields
