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How AI SEO Can Transform Golf Marketing: Lessons from Inside the Game
I’ve loved golf since I was a kid, playing just about every Tiger Woods PGA Tour game on PlayStation, to Hot Shots Golf, and then...
The Micro-Strategies That Make AI SEO Actually Work
Most leaders understand the big idea behind AI SEO: build a strong foundation, optimize what you already have, and then publish content that answers the...
Rethinking AI Adoption: The Bottom-Up Method Modern Leaders Need
Why AI initiatives succeed when they start with the employees closest to the work—and what leaders can learn from failed top-down rollouts. Artificial intelligence promised...
Google AI Overviews Clear 60% as New Data Suggests ChatGPT Will Surpass Google Search Traffic by 2027
Google quietly crossed a new line in the evolution of search this week. According to the latest dataset from Advanced Web Ranking, Google AI Overviews...
AI SEO for B2B Companies: How to Compete in an AI-Driven Search Landscape
We’re a B2B company too — and for years, organic traffic didn’t move the needle for us. That changed when we shifted our SEO strategy...
Video vs. Text: Which Drives More Conversions in B2B?
In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder...
AI SEO Services: How Agencies Help Brands Appear in Large Language Models
ContentsIntroduction: Why I Wrote This (And Why It Matters)Let’s Start Simple: What Is AI SEO?How Do I Optimize for AI? What Does an AI Optimizer...
AI Search Visibility: Quantifying the Brand Exposure Advantage
For most of the internet era, visibility in search has been a simple equation: higher rank, more attention. Users typically viewed only a handful of...
We Build A-Teams—and We Only Work With Them.
On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on...
Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate,...
How Xponent21 Became a Globally Recognized Authority in AI SEO
Around the world, marketers are racing to adapt to the new search landscape shaped by artificial intelligence. While many claim to be AI SEO experts,...
The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior
Less than 18 months after Google rolled out AI Overviews, Americans are already growing comfortable with them. And more importantly, they’re beginning to trust them....
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