SEO Best Practices for Achieving Top Rank in Search & AI Results
August 8, 2024
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Will Melton
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query—whether you’re searching for coffee shops near you, the best cleaning products for hardwood floors, or new dinner recipes. But have you ever wondered how a search engine, like Google, knows how to…
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Case Study: Government Technology
July 27, 2024
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.…
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[Portfolio] Partnership for Housing Affordability
May 5, 2024
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Lovin Nagi
We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy.…
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Aledade Consulting Case Study
March 27, 2024
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jade
Our team developed a cutting-edge technical strategy, intuitive user experience (UX), and targeted content strategy to create a website that effortlessly meets the diverse needs of Aledade’s stakeholders.…
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10 Inspirational Interior Design Trends for 2024 That Will Put a Skip in Your Graphic Design Step.
March 18, 2024
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Nikki Peters
I once read the book “Steal Like an Artist” (which I highly recommend checking out if you haven’t already!), and every time I am stuck in a design funk, this section comes to mind: Diversify Your Circle. Although the author is talking about diversity in social circles (i.e. garnering inspiration from individuals not in your own line of work), this…
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Weidmuller Messaging Case Study
March 13, 2024
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jade
Weidmuller partnered with us to develop a U.S.-focused Messaging Platform, unifying their brand and driving impactful marketing, including an industry magazine ad and event campaigns.…
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EPD University Marketing Case Study
February 24, 2024
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Miranda Nash
We drove a 108% year-over-year revenue increase for EPD University by boosting ad conversions, organic traffic, and lead generation.…
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[Portfolio] Leadership Metro Richmond
January 16, 2024
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jade
Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design.…
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An Organic SEO Strategy to Take You to the Summit of Search Results
December 29, 2023
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Will Melton
This article is the second in our SEO Strategy series. If you haven’t read the first article, we recommend starting there to gain foundational insights into how organic SEO fits into your broader SEO Strategy. ContentsOrganic SEO: The Lynchpin of a Winning SEO StrategyHow do you know what keywords your ideal customer types into the search engine? Expanding Beyond Traditional SEO…
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[Portfolio] Virginia Artesian Bottling Company
August 17, 2023
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jade
The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business.…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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