
The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity
March 4, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines favor content that is fresh, updated, and continuously optimized. Unlike traditional search, where evergreen content may hold steady rankings, AI-generated results prioritize relevant, timely, and contextually up-to-date information. To maintain visibility in AI-driven search, content must be monitored, refreshed, and expanded to align with evolving search…

The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement
March 3, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t operate in isolation—they assess credibility, influence, and engagement across the web. A strong AI SEO strategy extends beyond content creation to active outreach, relationship-building, and participation in digital conversations. To solidify your presence in AI-driven search results, your brand must be referenced across trusted platforms,…

The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic—what works today may not work tomorrow. Continuous testing and iteration ensure that your content, messaging, and engagement strategies remain effective over time. By analyzing performance data and making incremental improvements, you can refine your AI SEO strategy to maximize visibility, engagement, and conversions. This step…

AI Overviews Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
February 18, 2025
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Will Melton
Latest Update: May 30, 2025 Nearly half of all search results—49% as of May 2025—now feature an AI Overview, and no, you can’t turn them off—even if you wanted to. That’s up from just 25% in August 2024, marking a rapid shift in how Google delivers answers and how businesses get found. AI Overviews now dominate the most valuable real…

Window Film Client SEO Case Study
January 16, 2025
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Courtney Turrin
By updating blog articles and aligning content with user intent, we increased website visibility by over 5.5x in 3 months.…

Cullom & Farah SEO Case Study
January 16, 2025
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Courtney Turrin
Through local optimization and user-focused content, we boosted Cullom & Farah Eye & Laser Center’s organic web leads by 74% year-over-year.…
[Portfolio] Springline Advisory
January 16, 2025
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Courtney Turrin
We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future.…
[Portfolio] Central Virginia Transportation Authority
January 16, 2025
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Courtney Turrin
The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes.…

How AI is Transforming SEO for Manufacturers
December 12, 2024
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Will Melton
The rapid rise of artificial intelligence (AI) is reshaping the digital landscape, and for manufacturers, staying ahead means embracing this transformation. AI-driven SEO strategies offer unparalleled opportunities to optimize content, enhance user experiences, and drive more targeted traffic. Manufacturers who adapt to these changes will not only improve their search engine rankings but also position themselves as leaders in an…

Integrating Video, Blogs, and Social Media for Effective Manufacturing SEO
December 12, 2024
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Will Melton
In today’s competitive manufacturing landscape, a single-channel approach to SEO is no longer enough. To stand out, manufacturers need a comprehensive content strategy that integrates the unique strengths of video, blogs, and social media. Together, these elements create a powerful synergy that improves search rankings, engages audiences, and drives qualified leads. This guide will walk you through how to seamlessly…
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