Generating Authentic Engagement
February 10, 2022
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Courtney Turrin
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and partners, is critical – but tougher to achieve than ever before.…
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Building a Team Culture in a Remote Workplace
February 9, 2022
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Courtney Turrin
ContentsWhat Is Team Culture?Why Building a Team Culture Is Important for Success in BusinessHow to Build a Team Culture for a Fully Remote TeamHow We Are Creating Our Culture at Xponent21Adopt a 4 Day Work WeekIntroduce a Chief Work OfficerConduct Stakeholder SurveysMake the Work EasierSet ExpectationsSet the ExampleAssess Culture Fit What Is Team Culture? My background is in science, specifically…
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Should I Accept Cryptocurrency in my eCommerce Store?
January 31, 2022
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Will Melton
Key Takeaways: After Diners Club came out with the first multi-purpose charge card in the 1950’s, it was still several decades before credit cards were accepted widely by merchants across the United States. After 60 years of swiping plastic, many businesses today reject cash because it’s inconvenient and poses risks. With the emergence of Bitcoin, the world’s first cryptocurrency, in…
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A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts
December 20, 2021
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Courtney Turrin
Key Takeaways: ContentsApproaching the Workplace Experience Like an Experience DesignerHow Xponent21 is Redesigning the Employee ExperienceConducted a listening tour to understand the workplace experience of each team member.Surveyed the team to capture what makes each team member special and drafted new bios to convey their magic.Started to define key performance indicators for the workplace experience at Xponent21.Made improvements to our…
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Chief Work Officer: The Essential Role for Modern Business
August 25, 2021
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Courtney Turrin
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our personal stuff behind when the workday begins. We certainly don’t stop thinking about what is happening at work just because the workday is over. Our work life impacts our personal lives and what we do…
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6 Reasons You Should be Retargeting Customers
November 28, 2020
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Will Melton
ContentsRetargeting Ads: What Are They?1. People Who Previously Visited Your Site Are Interested In What You Offer2. People Don’t View Online Ads Unfavorably3. Visitors Who Are Retargeted are 70% More Likely to Convert24. Retargeting Ads Have Click Through Rates That Are 10x Higher Than Standard Display Ads5. Retargeting Across Channels Further Increases Your Conversion Rates6. Retargeting is Cheap, Cheap, CheapReady to Get Started? Retargeting…
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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…
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6 Apps to Help Your Organization Transition to a Remote Work Culture
March 12, 2020
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Will Melton
ContentsThe Future of Work Literally Can’t WaitOur Productivity StackHere is a list of the core apps we use:You’re Not Just Remote, You’re Mobile TooReceive Expert Guidance The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to…
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Why We’re Embracing a Four-Day Workweek
January 9, 2020
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Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But…
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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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