It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…
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6 Apps to Help Your Organization Transition to a Remote Work Culture
March 12, 2020
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Will Melton
ContentsThe Future of Work Literally Can’t WaitOur Productivity StackHere is a list of the core apps we use:You’re Not Just Remote, You’re Mobile TooReceive Expert Guidance The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to…
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Why We’re Embracing a Four-Day Workweek
January 9, 2020
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Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But…
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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary…
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Close More Business: Adopt a Repeatable Sales Process
September 24, 2019
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Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other…
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How to Grow Your Social Media Following
September 4, 2019
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Will Melton
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it…
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Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate
August 9, 2019
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Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with clients in a variety of…
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How to Design a Landing Page that Converts
July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion. ContentsFirst, your ad must be shown to a member of your target audience at the right time.Second, someone who sees your ad must decide to engage with it.Third, someone who clicks through from your ad to your landing page must decide to act.Tips for Increasing…
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Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance
July 2, 2019
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Will Melton
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of growth when he said: “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth topping the priorities…
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Why Your Website is an Investment Worth Protecting
June 17, 2019
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Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance,…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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