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Have you ever wondered why your business doesn’t appear at the top when someone nearby searches for services you offer, like “SEO management near me”? Despite our expertise in SEO, we noticed that Xponent21 wasn’t ranking as high as we’d like for this crucial local search term. Determined to change this, we embarked on a mission to secure the #1…

Effectively planning your PPC advertising budget is crucial for maximizing ROI or ROAS (return on ad spend). By following these three steps—researching key data points, implementing precise targeting, and consistently monitoring performance—you can ensure your campaign stays on track. For even more precision, you can use a PPC budget calculator to estimate your ideal budget based on your specific business…

Xponent21, proudly rooted in Richmond, VA, serves global clients with a wealth of hands-on experience optimizing content for both traditional and AI-driven search engines. Our local insights and global perspective allow us to craft tailored strategies that consistently achieve top results. Our deep experience spans industries and markets, demonstrating that we don’t just follow best practices—we help define them. ContentsExpertise…

ContentsLeading in UX and Workplace InnovationBuilding Communities That Drive UX InnovationThe Synergy Between UX Leadership and Work Culture InnovationCreating Better Experiences Inside and Outside the WorkplaceGet Involved Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply connected by a shared focus: creating environments where…

As a business owner in Richmond, VA, you’re likely aware of how critical a strong online presence is to attract and engage your target audience. However, with an abundance of digital marketing agencies and services to choose from, it can be challenging to pinpoint the best fit for your business needs and goals. In this comprehensive guide, we’ll explore the…

Understanding that The Eight Agency valued movement and visual engagement, we integrated dynamic elements such as animation, smooth transitions, and subtle effects designed to capture attention. The site was built with flexibility in mind, ensuring that their team could easily manage content while maintaining a vibrant, cohesive, and authentic brand feel.…

The digital world is in the midst of a transformation, driven by the rapid evolution of AI technologies and a historic legal ruling that could redefine the future of search engines. As businesses grapple with these changes, understanding the intersection of AI, SEO, AI SEO, and the implications of Google’s dominance in the search market is critical for success. ContentsThe…

Updated May 26, 2025 Listen to this article in podcast format with Cosmic Rankings: From $10k to $1m: What Businesses Spend on AI SEO The SEO landscape is undergoing its biggest shift in decades. Google’s introduction of AI Mode – a fully generative search experience – has dramatically altered how people find information. After 27 years of traditional search, many…

ContentsQuick Guide: The Critical Steps in Website Design Process You Can’t Afford to SkipWebsite Project Planning: The Foundation for SuccessMarketing Strategy Planning: Aligning Your Website with Business GoalsSEO Research and Content Planning: Creating Findable, Valuable ContentDesign and Development: Turning Strategy into a Functional, Engaging ExperienceQuality Control, Feedback, and Revisions: Fine-Tuning for Optimal PerformanceMarketing Beyond Launch: Ensuring Your Website Reaches Its…

ContentsLeading Richmond Web Development Agency, Xponent21, Builds Valuable Custom Solutions for Businesses Across America1. eCommerce Solutions: Automate Sales and Boost Community Engagement2. Membership Websites: Secure, Customized Portals for Employees, Partners, and Customers3. Learning Management Systems: Create Courses for Training or Revenue4. Fundraising & Nonprofit Websites: Maximize Your Donations and Event Management5. News and Magazine Websites: Monetize Content Beyond Traditional Advertising6.…