Visualize These 5 Data Points to Fuel Better Marketing Results
March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live…
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4 Steps to Maximize Productivity in the Workplace
November 16, 2018
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Courtney Turrin
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project…
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How Smart Marketers are Turning Up the Dial on their Marketing ROI
September 27, 2018
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Courtney Turrin
ContentsA Case StudyThe BackgroundThe SampleThe Results (Huge Growth!)The Takeaway A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace…
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Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business
June 13, 2018
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Will Melton
Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your…
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5 Ideas for How to Overcome Blogger’s Block
April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and…
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How to Start Blogging for Small Businesses
February 26, 2018
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Will Melton
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of…
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Small Businesses: Why You Should Be Blogging
February 26, 2018
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Will Melton
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you…
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Content Without Context is Useless
January 8, 2018
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Will Melton
As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try…
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The Power of Big Data in the Hands of Small Businesses
December 12, 2017
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Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business owners, big data can refer to data from your website, social media profiles, digital marketing ad campaigns, client relationship manager, and more.…
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“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2
December 1, 2017
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Will Melton
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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