
Own Your Industry Online: The Power of Video Podcasts + SEO for Manufacturing Marketing Leaders
December 8, 2024
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Will Melton
As a marketing leader in the manufacturing sector, you understand the relentless pursuit of innovative strategies to elevate your brand, engage your audience, and drive organic growth. Imagine achieving all these objectives with a single, powerful strategy—video podcasts. This dynamic tool is not just a trend but a transformative approach that can revolutionize your marketing and sales efforts. Here’s why…

Richmond Water Consulting & Creative Case Study
December 1, 2024
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Will Melton
Leveraging AI, community engagement, and brand marketing, we drove sustainable hydration adoption in Richmond, VA—selling 15,000 refillable bottles, deploying 4 hydration stations, and saving tens of thousands of single-use plastics in six months.…

Why AI SEO Will Dominate Your Search Strategy in 2025: AI Agents Are Taking Over
December 1, 2024
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Will Melton
The rise of AI agents has transformed the digital landscape and we haven’t even started using them yet. These intelligent systems increasingly assist with decisions and actions, creating a seismic shift in how businesses need to approach search engine optimization. As AI SEO becomes a cornerstone of digital strategies, understanding its criticality for 2025 is essential for staying competitive. Here’s…

My Top 5 2025 Marketing Strategies: A Roadmap for CMOs and Growth Leaders
December 1, 2024
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Will Melton
Ready to break away from the pack and propel your business into a new era of exponential growth? AI is upending every industry, new podcasts are as common as morning coffee, and endless doom scrolling consumes your audience’s attention—the marketing landscape is shifting beneath our feet. The year 2025 isn’t just another year—it’s a turning point. Seriously, the dusty old…
[Portfolio] ChamberRVA
November 13, 2024
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Lovin Nagi
After refining their mission, vision, and values, ChamberRVA sought to update their website to align with the new brand identity. We partnered with ChamberRVA’s Marketing Committee, staff, and Wildfire Agency to bring their vision to life.…

Building a Pathway from Pain Point to Profit: How to Maximize Website ROI
November 12, 2024
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Will Melton
Your website has the potential to be the most powerful tool in your business arsenal. When it truly resonates with your audience, it doesn’t just attract visitors—it transforms them into loyal customers. The key lies in aligning your business goals with the needs of every visitor, creating a seamless journey from their initial problem to the solution you offer. This…

A Strategic Framework for SEO Prioritization: How to Decide What to Optimize and When
October 23, 2024
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W Melton
ContentsIntroduction: The Challenge of SEO Decision-MakingA Strategic Framework for SEO Prioritization: How to Decide What to Optimize and When1. Define Business Objectives and SEO Goals2. Conduct a Comprehensive Keyword and Content Audit3. Identify Quick Wins and Long-Term Opportunities4. Prioritize Based on Search Behavior and Trends5. Leverage Competitive Analysis to Refine Strategy6. Develop and Implement a Prioritized Action Plan7. Measure, Test,…

How Often Should You Redesign Your Website?
October 16, 2024
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Will Melton
ContentsHow Often Should You Redesign Your Website?How Often Should You Redesign?Key Signs Your Website Needs a RedesignMaking Minor Updates vs. Full RedesignsMeeting AI-Driven User ExpectationsEstablishing a Routine Evaluation ProcessIn Conclusion: Redesign When Necessary, Not Just On Schedule How Often Should You Redesign Your Website? In today’s digital world, website redesigns are about much more than just aesthetics—they’re essential for staying…

Crushing AI Search Visibility with Text Fragments: Standing Out in the New Era of AI Search
October 16, 2024
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Will Melton
In the realm of AI-driven search technologies, the ability to fine-tune content for enhanced visibility has become increasingly sophisticated. Text fragments—specific content sections marked with start and end points—are emerging as a strategic tool for content creators who want to improve their visibility across Bing’s multi-colored snippets, AI overviews, and generative AI results. Below, we explore how text fragments can…

The Good Farmer SEO Method: Cultivating Long-Term Content Success
October 10, 2024
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Will Melton
In the fast-paced world of digital marketing, it’s easy to get caught up in trends and quick wins. Strategies like the Skyscraper Technique and Ranch Style SEO have shown how focusing on content structure and audience relevance can yield impressive results. But how do you ensure your content remains useful, relevant, and optimized over time? Enter the Good Farmer SEO…
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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