Our Blog

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Managing AI Limitations: The Essential Balance of Automation and Human Oversight
August 30, 2024
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Courtney Turrin
The rapid evolution of artificial intelligence (AI) has transformed industries and reshaped how we interact with technology. While AI’s capabilities in content generation, data-driven insights, and automation are impressive, embracing these innovations requires recognizing the limitations that still demand human oversight. Without this critical balance, we risk undermining the very tools meant to enhance our lives. ContentsThe Potential and Pitfalls…

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Boost Website Sustainability: Strategies to Reduce Online Environmental Impact and Increase Brand Engagement
August 22, 2024
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Will Melton
In the landscape of corporate sustainability, businesses are making strides in reducing their environmental impact through various initiatives. However, one significant aspect often remains in the shadows – the sustainability of their websites. The Website Carbon Calculator is a useful tool for assessing a website’s sustainability.…

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How to Turn Your Sustainability Initiatives into a Powerful Marketing Strategy
August 19, 2024
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Courtney Turrin
ContentsWhy Sustainability Matters in Modern MarketingThe Business Impact of Authentic Sustainability StoriesConnecting Values with Customer EngagementHow to Implement a Sustainable Brand Marketing StrategyAudit Your Current Sustainability InitiativesDevelop a Storytelling FrameworkEnsure Consistency Across ChannelsPartner with Marketing Experts for Strategic GrowthThe Future Belongs to Brands that Care Why Sustainability Matters in Modern Marketing In today’s marketplace, sustainability is more than just a…

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Tips for Building an Effective Social Media Strategy in 2024
August 18, 2024
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Will Melton
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build…

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How Do You Measure Digital Marketing Agency Success?
August 16, 2024
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Will Melton
Pictured above: Some Xponent21 team members after volunteering for a ramp build for project:HOMES. ContentsAssessing Richmond Digital Marketing AgenciesSizing-Up Capabilities: The First StepWebsite QualitySearch VisibilitySocial Media PresenceKey Service Areas to EvaluateAligning with Your Business GoalsDollars and Sense: How Digital Marketing Agencies Measure ROIThe Power of Case StudiesProcess and Communication: Keys to a Successful Partnership Assessing Richmond Digital Marketing Agencies When…

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6 Ways to Know You’re Being Held Back & What to Do About It
August 15, 2024
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Will Melton
Do you ever find yourself asking, “am I being held back at work?” Or do you think that a certain peer or superior is holding you back from getting a promotion or just receiving the recognition you deserve for your hard work? It’s been a tumultuous time in the world of work, with a pandemic, rapid inflation, shifting family priorities,…

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Finding the Best Website Design Companies in Richmond: A Comprehensive Guide
August 15, 2024
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Will Melton
Richmond, VA, is home to a dynamic array of website design companies and full-service marketing firms, each offering a unique approach to building and optimizing websites. Whether you’re launching a new site, refreshing an existing one, or looking to enhance your digital presence, it’s crucial to choose a partner that aligns with your specific needs. This guide will help you…

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SEO Best Practices for Achieving Top Rank in Search & AI Results
August 8, 2024
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Will Melton
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query—whether you’re searching for coffee shops near you, the best cleaning products for hardwood floors, or new dinner recipes. But have you ever wondered how a search engine, like Google, knows how to…

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In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer.
Case Study: Government Technology
July 27, 2024
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.…

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[Portfolio] Partnership for Housing Affordability
May 5, 2024
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Lovin Nagi
We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy.…

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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.


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