Artificial Intelligence
Welcome to Xponent21's Artificial Intelligence (AI) Insights, your go-to resource for the latest insights on AI SEO, AI search optimization, and strategies to help your business rank in AI results. As AI continues to revolutionize how search engines deliver information, it's crucial to stay ahead of the curve. In this blog category, we explore cutting-edge techniques for optimizing your content to thrive in AI-driven search environments, from AI-generated overviews to voice search results. Whether you're looking to improve your website's visibility in AI search results or understand how generative AI tools like ChatGPT and Google Gemini are reshaping digital marketing, you'll find expert guidance here to help you succeed. Stay informed, stay competitive, and unlock the full potential of AI-powered search with our actionable insights.
Google AI Overviews Clear 60% as New Data Suggests ChatGPT Will Surpass Google Search Traffic by 2027
November 16, 2025
/
Will Melton
Google quietly crossed a new line in the evolution of search this week. According to the latest dataset from Advanced Web Ranking, Google AI Overviews now appear in 60.32% of U.S. queries. It’s the first time the feature has cleared the 60% mark, doubling its presence since August 2024 and solidifying its place as the dominant experience in Google’s interface.…
Read More
AI SEO for B2B Companies: How to Compete in an AI-Driven Search Landscape
November 16, 2025
/
Will Melton
We’re a B2B company too — and for years, organic traffic didn’t move the needle for us. That changed when we shifted our SEO strategy to align with how AI systems evaluate, summarize, and recommend content. Today, we generate organic leads every day, and our website traffic has grown more than 4,000%. This didn’t happen because we chased trends or…
Read More
AI Search Visibility: Quantifying the Brand Exposure Advantage
November 2, 2025
/
Will Melton
For most of the internet era, visibility in search has been a simple equation: higher rank, more attention. Users typically viewed only a handful of links, and the majority of clicks went to the first two or three results. The remaining pages, however valuable, were rarely seen. This pattern defined what we now call organic search visibility. Today, AI search…
Read More
Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
October 14, 2025
/
Will Melton
Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate, empower, and connect professionals shaping the future of AI SEO. Launching in early access this fall and officially debuting on January 1, 2026, DiscoverAIO will serve as the central hub for marketers, agencies, and business…
Read More
The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
/
Courtney Turrin
If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…
Read More
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
/
Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…
Read More
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
/
Will Melton
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype suggesting we should toss out everything we know about SEO just because generative AI is shaking up search. It’s a classic “don’t throw out the baby with the bathwater” situation – people are ready to…
Read More
Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
/
Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…
Read More
Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
/
Courtney Turrin
Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are genuinely impressive. Many are clever spins on existing products. And more than a few are still in their infancy (some feel like they were vibe‑coded last weekend) — fine for experimentation, but risky for operational…
Read More
Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
June 28, 2025
/
Will Melton
As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they search—is now a true competitive edge. A new, brilliantly simple tool created by Ziggy Shtrosberg, a search engine optimization professional and Senior Technical SEO Analyst at 26PMX, gives us an unprecedented look into this hidden…
Read More
Categories
AI Engine Optimization (AEO)
(40)
AI SEO
(72)
Artificial Intelligence
(38)
Automation
(5)
Behind the Scenes
(1)
Book Recommendations
(1)
Business Solutions
(8)
Business Strategy
(13)
Case Studies
(2)
Content Marketing
(31)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(15)
Digital Marketing Services
(3)
eCommerce
(3)
Experiment
(1)
Future of Work
(10)
Generative Engine Optimization (GEO)
(40)
Graphic Design
(1)
Guide
(5)
Inbound Marketing
(11)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(8)
Measuring ROI
(8)
Mobile Apps
(1)
News
(6)
Operational Efficiency
(9)
Personal Development
(5)
Portfolio
(19)
Press Releases
(2)
Reputation Management
(2)
Search Engine Optimization (SEO)
(77)
Social Networking
(6)
Sustainability
(2)
Tools
(3)
Uncategorized
(0)
Video Marketing
(9)
Webinars
(2)
Website Design
(14)
Website Maintenance
(3)
Website Security
(2)
Website Support
(1)
Workplace Harmony
(9)
Recent Posts
Google AI Overviews Clear 60% as New Data Suggests ChatGPT Will Surpass Google Search Traffic by 2027
November 16, 2025
AI SEO for B2B Companies: How to Compete in an AI-Driven Search Landscape
November 16, 2025
Video vs. Text: Which Drives More Conversions in B2B?
November 10, 2025
AI SEO Services: How Agencies Help Brands Appear in Large Language Models
November 5, 2025
AI Search Visibility: Quantifying the Brand Exposure Advantage
November 2, 2025
Tags
ai seo for humans
(1)
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(2)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
video seo for ai
(0)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
[Guide] The AI SEO Content Accelerator
(14)