Artificial Intelligence
Welcome to Xponent21's Artificial Intelligence (AI) Insights, your go-to resource for the latest insights on AI SEO, AI search optimization, and strategies to help your business rank in AI results. As AI continues to revolutionize how search engines deliver information, it's crucial to stay ahead of the curve. In this blog category, we explore cutting-edge techniques for optimizing your content to thrive in AI-driven search environments, from AI-generated overviews to voice search results. Whether you're looking to improve your website's visibility in AI search results or understand how generative AI tools like ChatGPT and Google Gemini are reshaping digital marketing, you'll find expert guidance here to help you succeed. Stay informed, stay competitive, and unlock the full potential of AI-powered search with our actionable insights.
The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
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Courtney Turrin
If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…
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AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…
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Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
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Will Melton
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype suggesting we should toss out everything we know about SEO just because generative AI is shaking up search. It’s a classic “don’t throw out the baby with the bathwater” situation – people are ready to…
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Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
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Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…
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Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
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Courtney Turrin
Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are genuinely impressive. Many are clever spins on existing products. And more than a few are still in their infancy (some feel like they were vibe‑coded last weekend) — fine for experimentation, but risky for operational…
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Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
June 28, 2025
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Will Melton
As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they search—is now a true competitive edge. A new, brilliantly simple tool created by Ziggy Shtrosberg, a search engine optimization professional and Senior Technical SEO Analyst at 26PMX, gives us an unprecedented look into this hidden…
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7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy
June 28, 2025
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Will Melton
Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and the good news is that a strategic, up-to-date SEO plan can turn things around. In today’s AI-driven search landscape, simply tweaking a few keywords isn’t enough – you need a comprehensive approach that addresses technical…
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Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
June 15, 2025
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Will Melton
The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews now surface in more than half of all queries, we hit record to unpack what this means for visibility, trust, and revenue. That conversation—now live wherever you get your podcasts—lays the groundwork for the analysis…
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First-Mover Advantage in AI SEO: The Key to Dominating Generative Search
June 15, 2025
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Will Melton
The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping how brands gain visibility online. For forward-thinking companies, this upheaval presents a rare opportunity: those who move first to optimize for AI-driven search can secure dominant visibility that latecomers will find hard to unseat. Xponent21…
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AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now
June 12, 2025
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Will Melton
If your brand isn’t showing up in AI-generated answers, you’re already losing—and most people don’t even realize it yet. Search traffic is quietly collapsing across industries. Not because people are searching less, but because AI is answering faster—and cutting you out. Google’s AI Overviews, ChatGPT, and Perplexity aren’t just changing how people find answers—they’re deciding which brands get seen and…
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Recent Posts
The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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