Portfolio
[Portfolio] Layr
January 30, 2023
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Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.…
[Portfolio] Fit4Kids
December 6, 2022
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Will Melton
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.…
[Portfolio] Managed Services Group
November 29, 2022
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Will Melton
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.…
[Portfolio] Energy Products Distribution
November 14, 2022
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Will Melton
This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested various menu displays to determine the most effective way for users to access key information. The site includes an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.…
[Portfolio] The Mary Morton Parsons Foundation
September 27, 2022
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Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…
[Portfolio] Germaine Laboratories
September 5, 2016
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Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products……
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