Portfolio
Our Portfolio showcases the custom website design and development projects we’ve delivered for clients across industries. Each site is built to reflect the client’s brand, meet their unique business needs, and deliver an exceptional user experience that drives measurable results.
At Xponent21, we design and develop websites with more than just aesthetics in mind. Every project is engineered for performance, scalability, and discoverability—integrating AI SEO best practices from the ground up so our clients earn visibility in both traditional search and AI-powered discovery. Whether it’s an eCommerce store, a lead generation site, or a brand storytelling platform, our work is built to help clients get found, get chosen, and grow faster.
In this category, you’ll find examples of our work along with the strategies, design decisions, and technical solutions that made each project a success.
[Portfolio] Well-Trained Mind Academy
August 8, 2023
/
jade
The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site.…
Read More
[Portfolio] Fortress Security Risk Management
June 9, 2023
/
jade
Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked…
Read More
[Portfolio] WAO Garage
March 7, 2023
/
Will Melton
WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital…
Read More
[Portfolio] Pool Brokers USA
February 15, 2023
/
Will Melton
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value…
Read More
[Portfolio] Layr
January 30, 2023
/
Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.…
Read More
[Portfolio] Fit4Kids
December 6, 2022
/
Will Melton
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.…
Read More
[Portfolio] Managed Services Group
November 29, 2022
/
Will Melton
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.…
Read More
[Portfolio] Energy Products Distribution
November 14, 2022
/
Will Melton
This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested various menu displays to determine the most effective way for users to access key information. The site includes an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.…
Read More
[Portfolio] The Mary Morton Parsons Foundation
September 27, 2022
/
Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…
Read More
[Portfolio] Germaine Laboratories
September 5, 2016
/
Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products……
Read More
Categories
AI Engine Optimization (AEO)
(31)
AI SEO
(61)
Artificial Intelligence
(31)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(12)
Case Studies
(2)
Content Marketing
(28)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(15)
Digital Marketing Services
(3)
eCommerce
(3)
Experiment
(1)
Future of Work
(10)
Generative Engine Optimization (GEO)
(31)
Graphic Design
(1)
Guide
(4)
Inbound Marketing
(9)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
News
(5)
Operational Efficiency
(9)
Personal Development
(4)
Portfolio
(20)
Press Releases
(2)
Reputation Management
(2)
Search Engine Optimization (SEO)
(68)
Social Networking
(6)
Sustainability
(2)
Tools
(3)
Uncategorized
(0)
Video Marketing
(9)
Webinars
(2)
Website Design
(14)
Website Maintenance
(3)
Website Security
(2)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
Own Your Website, Own Your Future in AI Search
August 5, 2025
Tags
ai seo for humans
(1)
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(2)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
video seo for ai
(0)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
[Guide] The AI SEO Content Accelerator
(14)