Portfolio

Our Portfolio showcases the custom website design and development projects we’ve delivered for clients across industries. Each site is built to reflect the client’s brand, meet their unique business needs, and deliver an exceptional user experience that drives measurable results.

At Xponent21, we design and develop websites with more than just aesthetics in mind. Every project is engineered for performance, scalability, and discoverability—integrating AI SEO best practices from the ground up so our clients earn visibility in both traditional search and AI-powered discovery. Whether it’s an eCommerce store, a lead generation site, or a brand storytelling platform, our work is built to help clients get found, get chosen, and grow faster.

In this category, you’ll find examples of our work along with the strategies, design decisions, and technical solutions that made each project a success.

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

[Portfolio] Pool Brokers USA

We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact....

[Portfolio] Layr

We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We...

[Portfolio] Fit4Kids

Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the...

[Portfolio] Managed Services Group

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It...

[Portfolio] Energy Products Distribution

This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested...

[Portfolio] The Mary Morton Parsons Foundation

We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the...

[Portfolio] Germaine Laboratories

Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...

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