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[Portfolio] The Mary Morton Parsons Foundation

September 27, 2022
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Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…

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Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less

June 14, 2022
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Will Melton
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream.  But…

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Website Design & User Experience

June 3, 2022
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Will Melton
WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteWATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a secure…

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Case Study: Cedarwood Dentistry

April 20, 2022
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Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…

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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards

April 4, 2022
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Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It…

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5 Ways to Save on Your Next Website Project & Maximize Its Impact

March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…

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Should Businesses Accept Cryptocurrency in Ecommerce Store?

Should I Accept Cryptocurrency in my eCommerce Store?

January 31, 2022
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Will Melton
Key Takeaways: After Diners Club came out with the first multi-purpose charge card in the 1950’s, it was still several decades before credit cards were accepted widely by merchants across the United States. After 60 years of swiping plastic, many businesses today reject cash because it’s inconvenient and poses risks.  With the emergence of Bitcoin, the world’s first cryptocurrency, in…

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6 Reasons You Should be Retargeting Customers

November 28, 2020
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Will Melton
Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the…

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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling

August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…

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6 Apps to Help Your Organization Transition to a Remote Work Culture

March 12, 2020
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Will Melton
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote work culture and productivity. As a digital business, it made sense for…

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