President & CEO at Xponent21
Will Melton, CEO of Xponent21 and consultant to global companies, brings nearly 20 years of business leadership in technology and marketing to his work. He is passionate about crafting innovative strategies that solve deep problems and drive organizations toward their goals. Will is the founder of AI Ready RVA and Richmond Water, is an podcast host for Channel RVA and serves on several charitable boards in Richmond, VA. Will is one of the top global voices on the subject of AI SEO.
Latest posts by Will Melton (see all)
[Portfolio] The Mary Morton Parsons Foundation
September 27, 2022
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Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…
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Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less
June 14, 2022
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Will Melton
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream. But…
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Website Design & User Experience
June 3, 2022
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Will Melton
WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed Website WATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a…
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SEO Strategy: How to Win a Competitive Game
May 17, 2022
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Will Melton
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so…
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How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
May 2, 2022
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Will Melton
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps sustain a strong brand presence in the marketplace. It helps distinguish what sets a company apart from its competitors and conveys the personality you want consumers to associate with the business. One of the first…
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Case Study: Cedarwood Dentistry
April 20, 2022
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Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…
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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
April 4, 2022
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Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It…
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When Your Company is Awesome But Your Reviews are Awful
March 15, 2022
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Will Melton
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and…
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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…
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Should I Accept Cryptocurrency in my eCommerce Store?
January 31, 2022
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Will Melton
Key Takeaways: After Diners Club came out with the first multi-purpose charge card in the 1950’s, it was still several decades before credit cards were accepted widely by merchants across the United States. After 60 years of swiping plastic, many businesses today reject cash because it’s inconvenient and poses risks. With the emergence of Bitcoin, the world’s first cryptocurrency, in…
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Recent Posts
Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
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AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now
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Answer Tomorrow’s Questions Today: The Power of Predictive SEO
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