Tips for Building an Effective Social Media Strategy in 2024
August 18, 2024
/
Will Melton
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build…
Read More
How Do You Measure Digital Marketing Agency Success?
August 16, 2024
/
Will Melton
Pictured above: Some Xponent21 team members after volunteering for a ramp build for project:HOMES. ContentsAssessing Richmond Digital Marketing AgenciesSizing-Up Capabilities: The First StepWebsite QualitySearch VisibilitySocial Media PresenceKey Service Areas to EvaluateAligning with Your Business GoalsDollars and Sense: How Digital Marketing Agencies Measure ROIThe Power of Case StudiesProcess and Communication: Keys to a Successful Partnership Assessing Richmond Digital Marketing Agencies When…
Read More
6 Ways to Know You’re Being Held Back & What to Do About It
August 15, 2024
/
Will Melton
Do you ever find yourself asking, “am I being held back at work?” Or do you think that a certain peer or superior is holding you back from getting a promotion or just receiving the recognition you deserve for your hard work? It’s been a tumultuous time in the world of work, with a pandemic, rapid inflation, shifting family priorities,…
Read More
Finding the Best Website Design Companies in Richmond: A Comprehensive Guide
August 15, 2024
/
Will Melton
Richmond, VA, is home to a dynamic array of website design companies and full-service marketing firms, each offering a unique approach to building and optimizing websites. Whether you’re launching a new site, refreshing an existing one, or looking to enhance your digital presence, it’s crucial to choose a partner that aligns with your specific needs. This guide will help you…
Read More
SEO Best Practices for Achieving Top Rank in Search & AI Results
August 8, 2024
/
Will Melton
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query—whether you’re searching for coffee shops near you, the best cleaning products for hardwood floors, or new dinner recipes. But have you ever wondered how a search engine, like Google, knows how to…
Read More
Case Study: Government Technology
July 27, 2024
/
Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.…
Read More
[Portfolio] Partnership for Housing Affordability
May 5, 2024
/
Lovin Nagi
We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy.…
Read More
Aledade Consulting Case Study
March 27, 2024
/
jade
Our team developed a cutting-edge technical strategy, intuitive user experience (UX), and targeted content strategy to create a website that effortlessly meets the diverse needs of Aledade’s stakeholders.…
Read More
10 Inspirational Interior Design Trends for 2024 That Will Put a Skip in Your Graphic Design Step.
March 18, 2024
/
Nikki Peters
I once read the book “Steal Like an Artist” (which I highly recommend checking out if you haven’t already!), and every time I am stuck in a design funk, this section comes to mind: Diversify Your Circle. Although the author is talking about diversity in social circles (i.e. garnering inspiration from individuals not in your own line of work), this…
Read More
Weidmuller Messaging Case Study
March 13, 2024
/
jade
Weidmuller partnered with us to develop a U.S.-focused Messaging Platform, unifying their brand and driving impactful marketing, including an industry magazine ad and event campaigns.…
Read More
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
Categories
Artificial Intelligence
(10)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(9)
Case Studies
(2)
Content Marketing
(15)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(14)
Digital Marketing Services
(3)
eCommerce
(4)
Experiment
(1)
Future of Work
(9)
Graphic Design
(1)
Guide
(3)
Inbound Marketing
(8)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(18)
Reputation Management
(1)
Search Engine Optimization (SEO)
(30)
Social Networking
(5)
Sustainability
(2)
Tools
(2)
Uncategorized
(0)
Video Marketing
(3)
Webinars
(2)
Website Design
(14)
Website Maintenance
(2)
Website Security
(1)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
[Portfolio] Springline Advisory
January 16, 2025
[Portfolio] Central Virginia Transportation Authority
January 16, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
January 13, 2025
How AI is Transforming SEO for Manufacturers
December 12, 2024
Integrating Video, Blogs, and Social Media for Effective Manufacturing SEO
December 12, 2024
Tags
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(1)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
Partner with Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields