How Often Should You Redesign Your Website?
October 16, 2024
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Will Melton
ContentsHow Often Should You Redesign Your Website?How Often Should You Redesign?Key Signs Your Website Needs a RedesignMaking Minor Updates vs. Full RedesignsMeeting AI-Driven User ExpectationsEstablishing a Routine Evaluation ProcessIn Conclusion: Redesign When Necessary, Not Just On Schedule How Often Should You Redesign Your Website? In today’s digital world, website redesigns are about much more than just aesthetics—they’re essential for staying…
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Crushing AI Search Visibility with Text Fragments: Standing Out in the New Era of AI Search
October 16, 2024
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Will Melton
In the realm of AI-driven search technologies, the ability to fine-tune content for enhanced visibility has become increasingly sophisticated. Text fragments—specific content sections marked with start and end points—are emerging as a strategic tool for content creators who want to improve their visibility across Bing’s multi-colored snippets, AI overviews, and generative AI results. Below, we explore how text fragments can…
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The Good Farmer SEO Method: Cultivating Long-Term Content Success
October 10, 2024
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Will Melton
In the fast-paced world of digital marketing, it’s easy to get caught up in trends and quick wins. Strategies like the Skyscraper Technique and Ranch Style SEO have shown how focusing on content structure and audience relevance can yield impressive results. But how do you ensure your content remains useful, relevant, and optimized over time? Enter the Good Farmer SEO…
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[Portfolio] Richmond Mayorathon
October 7, 2024
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Will Melton
With limited time and a pressing need to provide residents with clear, accessible information about local candidates, they needed a fast-moving partner to rebuild the site. Their goals were to improve user experience, streamline content management for site administrators, and build a scalable platform that could support future election cycles with ease.…
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AI SEO Writing Tools and SEO GPTs: Introducing Xponent21’s SEO Snippet Expert
October 1, 2024
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Will Melton
In today’s fast-paced digital landscape, businesses need more than just good content—they need AI-optimized content to stay competitive. Enter AI SEO writing tools, designed to streamline the creation of search-engine-friendly content that ranks well, particularly in AI-driven search engines like Google’s Gemini and OpenAI’s ChatGPT. One of the most powerful tools in this realm is SEO GPTs, which use advanced…
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5 AI-Driven Strategies for Richmond Businesses to Boost Local SEO
October 1, 2024
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Will Melton
In the competitive Richmond market, businesses need to leverage innovative strategies to stand out. Artificial intelligence (AI) offers Richmond businesses a powerful tool to enhance local SEO efforts, enabling them to attract more customers, increase online visibility, and drive growth. By implementing AI-driven techniques, businesses can automate SEO tasks, generate highly relevant content, and engage customers effectively, helping them dominate…
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Cracking the “Near Me” Code: Tracking Our Quest to Rank #1 for “SEO Management Near Me”
September 29, 2024
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Will Melton
Have you ever wondered why your business doesn’t appear at the top when someone nearby searches for services you offer, like “SEO management near me”? Despite our expertise in SEO, we noticed that Xponent21 wasn’t ranking as high as we’d like for this crucial local search term. Determined to change this, we embarked on a mission to secure the #1…
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Should You Spend More or Say Goodbye to Your Pay Per Click (PPC) Advertising Campaign? [PPC Calculator 2.0]
September 29, 2024
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Will Melton
Effectively planning your PPC advertising budget is crucial for maximizing ROI or ROAS (return on ad spend). By following these three steps—researching key data points, implementing precise targeting, and consistently monitoring performance—you can ensure your campaign stays on track. For even more precision, you can use a PPC budget calculator to estimate your ideal budget based on your specific business…
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Xponent21’s Proven Experience: Leading Global SEO Strategies from Richmond, VA
September 29, 2024
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Will Melton
Xponent21, proudly rooted in Richmond, VA, serves global clients with a wealth of hands-on experience optimizing content for both traditional and AI-driven search engines. Our local insights and global perspective allow us to craft tailored strategies that consistently achieve top results. Our deep experience spans industries and markets, demonstrating that we don’t just follow best practices—we help define them. ContentsExpertise…
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Building Better Experiences Through UX Leadership and Workplace Innovation
September 27, 2024
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Courtney Turrin
ContentsLeading in UX and Workplace InnovationBuilding Communities That Drive UX InnovationThe Synergy Between UX Leadership and Work Culture InnovationCreating Better Experiences Inside and Outside the WorkplaceGet Involved Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply connected by a shared focus: creating environments where…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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