Top AI SEO Insights

How We Lost 90 Percent of Our AI Search Visibility — and What We’re Doing to Get It Back

TL;DR: Xponent21 lost the majority of our Google search visibility over the first quarter of 2026 after we scaled back our own content production and...

AI SEO Training Changed Everything

By: Kayleigh Crandell

Honest AI SEO course review with practical AI search optimization steps for beginners. Learn how AI SEO with Leadership Blueprint Certification on Discover AIO....

Screenshot showing AI Overviews are now found in over 65% of all Google searches

Google AI Overviews Hit 65% — The Tipping Point We Predicted Is Here

By: Will Melton

The numbers we’ve been watching just moved again — and this time, they moved in a way that validates a prediction we made more than...

Will Melton is teaching a course on AI SEO at the University of Richmond in the Spring of 2026

Will Melton Is Teaching AI SEO Course at the University of Richmond This Spring

By: Kayleigh Crandell

If you work in marketing and you haven’t yet built a strategy for how your brand shows up in AI-generated search results, you’re already behind....

How to Optimize Your Website and Content to Rank in AI Search Results

By: Will Melton

Updated March 16, 2026 As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to reshape...

Citations, Citations, Citations: Why Trust Precedes Recommendation in AI Search

By: Garry Callis

There’s a distinction that most marketing teams still haven’t internalized, and it’s costing them visibility they don’t even realize they’ve lost. A mention means you...

AI SEO Agencies Are A Liar Sometimes. Here’s What That Means For Your Business.

By: Chuck McCarthy

ContentsShould You Hire an AI SEO Agency? Here’s the Honest Answer.Why Are AI Search Results Inherently Volatile? What Does This Mean for AI SEO?What AI SEO...

Chat GPT and Open AI vs Anthropic and Claude

The Claude Shift: What the Great AI Migration Means for Your SEO Strategy

By: Kayleigh Crandell

Users are leaving ChatGPT for Claude in record numbers. Here’s what that shift means for AI SEO, how Claude reads your site differently, and what...

The Day You Plant the Seed Is Not the Day You Eat the Fruit

By: Kayleigh Crandell

SEO results don’t show up the day you publish. Here’s why the brands that win keep planting — and what a long-term content strategy actually...

Your Website Is Still the Signal Source. AI Just Changed Who’s Listening. AI SEO Discoverability in 2026.

By: Kayleigh Crandell

Reddit ranks. UGC matters. But AI cites authority — and authority starts on your website. Here’s what AI SEO discoverability actually requires in 2026....

A man sitting at a desk on a laptop. The foreground is comprised of binary code.

How to Hack Your Existing Marketing Budget to Win Visibility in AI Search

By: Garry Callis

I’ve had this conversation with enough marketing leaders now to know how it usually goes. Someone finds out their traffic is slipping, their paid search...

Don’t Outsource Thinking

By: Courtney Turrin

ContentsAI shouldn’t offload cognitive labor onto collaborators.Cognitive Load Is the ConstraintThe Anti-Pattern: Raw AI OutputWhen AI Starts Talking to AIA Simple ExampleThis Is a Work...

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Top AI SEO Insights

How We Lost 90 Percent of Our AI Search Visibility — and What We’re Doing to Get It Back

AI SEO Training Changed Everything

Google AI Overviews Hit 65% — The Tipping Point We Predicted Is Here

Will Melton Is Teaching AI SEO Course at the University of Richmond This Spring

How to Optimize Your Website and Content to Rank in AI Search Results

Citations, Citations, Citations: Why Trust Precedes Recommendation in AI Search

AI SEO Agencies Are A Liar Sometimes. Here’s What That Means For Your Business.

The Claude Shift: What the Great AI Migration Means for Your SEO Strategy

The Day You Plant the Seed Is Not the Day You Eat the Fruit

Your Website Is Still the Signal Source. AI Just Changed Who’s Listening. AI SEO Discoverability in 2026.

How to Hack Your Existing Marketing Budget to Win Visibility in AI Search

Don’t Outsource Thinking

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Partner With Us