When Marketing Works Too Well
By: Will Melton
TL;DR: We almost lost a client because our marketing work for them was too successful. Over the last couple of years, we’ve invested countless hours,...
How Nonprofits Are Leveraging AI and Technology to Advance Their Mission in 2026
By: Will Melton
A practitioner-led series from the front lines of nonprofit technology discovery and deployment. Crawl, then walk, then run — at whatever pace makes sense for...
Where Does Your Nonprofit Stand? The 4-Rung AI Adoption Ladder
By: Will Melton
Before you can advance your mission with technology, you need to know where you’re starting. This is the second article in the The Nonprofit AI...
Start With Friction: Why Discovery Has to Come Before Deployment
By: Will Melton
The most common mistake nonprofits make with AI is skipping the listening phase. This is the third article in The Nonprofit AI Playbook series. Go...
How to Write a Nonprofit AI Policy That Actually Works
By: Will Melton
Policy done right starts with listening, not templates. This is the fourth article in The Nonprofit AI Playbook series. Go back to Part 3: Start...
Nobody Got Trained: Why Nonprofit AI Adoption Fails Without It
By: Will Melton
The most neglected step in nonprofit AI adoption is also the highest-leverage one. This is the fifth article in The Nonprofit AI Playbook series. Go...
From Pilot to Practice: How to Roll Out AI Tools Across Your Nonprofit
By: Will Melton
Adoption is not a switch you flip. It is a process you design. This is the sixth article in The Nonprofit AI Playbook series. Go...
AI for the Back Office: Automating Internal Operations at Your Nonprofit
By: Will Melton
The fastest ROI from AI usually lives in the work nobody sees. This is the seventh article in The Nonprofit AI Playbook series. Go back...
Extending Your Mission: Building AI-Powered Tools for the People You Serve
By: Will Melton
For the first time, technology that improves constituent access is within reach for nonprofits of all sizes. This is the eighth article in The Nonprofit...
Dream Bigger: Technology as a Funding Strategy, Not Just an Expense
By: Will Melton
The closing argument of The Nonprofit AI Playbook series: nonprofits can have it all — and there’s money out there to build it. Go back...
How to Optimize Your Google Business Profile for AI Overviews
By: Garry Callis
TL;DR: ContentsWhy Your Google Business Profile is ImportantWhat Google AI Overviews Actually Pull From Your GBPThe GBP Audit for AI Citation LikelihoodBusiness DescriptionServices and AttributesQ&A...
How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1
By: Chuck McCarthy
Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...
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