The Micro-Strategies That Make AI SEO Actually Work
By: Will Melton
Most leaders understand the big idea behind AI SEO: build a strong foundation, optimize what you already have, and then publish content that answers the...
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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Google AI Overviews Clear 60% as New Data Suggests ChatGPT Will Surpass Google Search Traffic by 2027
By: Will Melton
Google quietly crossed a new line in the evolution of search this week. According to the latest dataset from Advanced Web Ranking, Google AI Overviews...
AI SEO for B2B Companies: How to Compete in an AI-Driven Search Landscape
By: Will Melton
We’re a B2B company too — and for years, organic traffic didn’t move the needle for us. That changed when we shifted our SEO strategy...
AI Search Visibility: Quantifying the Brand Exposure Advantage
By: Will Melton
For most of the internet era, visibility in search has been a simple equation: higher rank, more attention. Users typically viewed only a handful of...
We Build A-Teams—and We Only Work With Them.
By: Will Melton
On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on...
Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
By: Will Melton
Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate,...
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
By: Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was...
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
By: Will Melton
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype...
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
By: Will Melton
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant...
What It’s Like When Your Business Ranks at the Top of AI Search Results
By: Will Melton
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us...
Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
By: Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration...
[Portfolio] AMSOIL / Factory Direct Oil
By: Will Melton
We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and...
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