Cracking the “Near Me” Code: Tracking Our Quest to Rank #1 for “SEO Management Near Me”
September 29, 2024
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Will Melton
Have you ever wondered why your business doesn’t appear at the top when someone nearby searches for services you offer, like “SEO management near me”? Despite our expertise in SEO, we noticed that Xponent21 wasn’t ranking as high as we’d like for this crucial local search term. Determined to change this, we embarked on a mission to secure the #1…
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Should You Spend More or Say Goodbye to Your Pay Per Click (PPC) Advertising Campaign? [PPC Calculator 2.0]
September 29, 2024
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Courtney Turrin
Effectively planning your PPC advertising budget is crucial for maximizing ROI or ROAS (return on ad spend). By following these three steps—researching key data points, implementing precise targeting, and consistently monitoring performance—you can ensure your campaign stays on track. For even more precision, you can use a PPC budget calculator to estimate your ideal budget based on your specific business…
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Xponent21’s Proven Experience: Leading Global SEO Strategies from Richmond, VA
September 29, 2024
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Will Melton
Xponent21, proudly rooted in Richmond, VA, serves global clients with a wealth of hands-on experience optimizing content for both traditional and AI-driven search engines. Our local insights and global perspective allow us to craft tailored strategies that consistently achieve top results. Our deep experience spans industries and markets, demonstrating that we don’t just follow best practices—we help define them. ContentsExpertise…
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How to Optimize Your Website and Content to Rank in AI Search Results
September 28, 2024
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Will Melton
As AI-powered search engines like Perplexity, Google’s AI Overviews (Gemini), and generative AI tools such as ChatGPT continue to reshape search landscapes, content creators must evolve their SEO strategies. Success in this new AI-driven ecosystem goes beyond traditional keyword optimization—it now hinges on understanding how AI interprets content, anticipates user intent, and ranks relevance. Recent research reveals that over 25%…
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Building Better Experiences Through UX Leadership and Workplace Innovation
September 27, 2024
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Courtney Turrin
ContentsLeading in UX and Workplace InnovationBuilding Communities That Drive UX InnovationThe Synergy Between UX Leadership and Work Culture InnovationCreating Better Experiences Inside and Outside the WorkplaceGet Involved Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply connected by a shared focus: creating environments where…
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Top Richmond Digital Marketing Services for 2025: A Complete Guide
September 25, 2024
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Will Melton
As a business owner in Richmond, VA, you’re likely aware of how critical a strong online presence is to attract and engage your target audience. However, with an abundance of digital marketing agencies and services to choose from, it can be challenging to pinpoint the best fit for your business needs and goals. In this comprehensive guide, we’ll explore the…
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AI Overviews Now Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
September 24, 2024
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Will Melton
More than one in four search results now feature an AI Overview, and no, you can’t turn them off—even if you wanted to. AI Overviews are taking over Google’s most valuable real estate, reshaping how we search and how businesses rank. If your SEO strategy isn’t ready for this AI-driven shift, you might already be falling behind. Suddenly, search engines…
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[Portfolio] The Eight Agency
September 17, 2024
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Will Melton
Understanding that The Eight Agency valued movement and visual engagement, we integrated dynamic elements such as animation, smooth transitions, and subtle effects designed to capture attention. The site was built with flexibility in mind, ensuring that their team could easily manage content while maintaining a vibrant, cohesive, and authentic brand feel.…
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The Ultimate Guide to the Best Digital Marketing Agencies in Richmond, VA (2024)
September 16, 2024
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Will Melton
Digital marketing is critical for businesses aiming to propel themselves in today’s competitive landscape. With many online platforms to deploy ads on, and a rapidly evolving search landscape, finding the right agency for your business can mean the difference between stagnance and exponential growth. With the right digital marketing agency and strategy plan, your business will increase online visibility, drive…
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The Evolving Search Landscape: AI, Monopolies, and the Future of SEO and AI SEO
September 11, 2024
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Will Melton
The digital world is in the midst of a transformation, driven by the rapid evolution of AI technologies and a historic legal ruling that could redefine the future of search engines. As businesses grapple with these changes, understanding the intersection of AI, SEO, AI SEO, and the implications of Google’s dominance in the search market is critical for success. ContentsThe…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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