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Start With Friction: Why Discovery Has to Come Before Deployment

The most common mistake nonprofits make with AI is skipping the listening phase. This is the third article in The Nonprofit AI Playbook series. Go...

How to Write a Nonprofit AI Policy That Actually Works

By: Will Melton

Policy done right starts with listening, not templates. This is the fourth article in The Nonprofit AI Playbook series. Go back to Part 3: Start...

Nobody Got Trained: Why Nonprofit AI Adoption Fails Without It

By: Will Melton

The most neglected step in nonprofit AI adoption is also the highest-leverage one. This is the fifth article in The Nonprofit AI Playbook series. Go...

From Pilot to Practice: How to Roll Out AI Tools Across Your Nonprofit

By: Will Melton

Adoption is not a switch you flip. It is a process you design. This is the sixth article in The Nonprofit AI Playbook series. Go...

AI for the Back Office: Automating Internal Operations at Your Nonprofit

By: Will Melton

The fastest ROI from AI usually lives in the work nobody sees. This is the seventh article in The Nonprofit AI Playbook series. Go back...

Extending Your Mission: Building AI-Powered Tools for the People You Serve

By: Will Melton

For the first time, technology that improves constituent access is within reach for nonprofits of all sizes. This is the eighth article in The Nonprofit...

Dream Bigger: Technology as a Funding Strategy, Not Just an Expense

By: Will Melton

The closing argument of The Nonprofit AI Playbook series: nonprofits can have it all — and there’s money out there to build it. Go back...

How to Optimize Your Google Business Profile for AI Overviews

By: Garry Callis

TL;DR: Why Your Google Business Profile is Important You filled out your free Google Business Profile years ago. You filled in your hours, uploaded a...

Power of X Episode 1 behind the scenes candid photo

How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1

By: Chuck McCarthy

Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...

Graphic illustrating GA4's increased AI reporting

Google AI Assistant Default Channel Group in GA4

By: Jenna Pace

With surprisingly little fanfare for such an anticipated development, Google rolled out a new default channel called AI Assistant. As of June 7, Google has...

SEO Is Worth It. The Way You’re Measuring It Isn’t.

By: Chuck McCarthy

Yes, but most ROI stats describe a search engine that no longer exists. The current data and what to measure instead....

A large, antique mirror standing in a vast digital landscape. The reflection inside the mirror shows a glowing constellation of data points, citations, and interconnected nodes rather than the physical world in front of it

The Real Secret to AI Search Optimization

By: Will Melton

(Spoiler: there isn’t one) SEO has always existed in a shroud of mystery — not because it’s actually mysterious, but because complexity is a great...

To the Power of X podcast hosts Chuck McCarthy and Kayleigh Crandell interview guest Jenna Pace

X21 Podcast: To The Power of X

To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.

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X21 Podcast: To The Power of X

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