Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
September 24, 2025
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Kayleigh Crandell
For those who monitor their SEO metrics closely, you may have noticed some bizarre swings in Google Search Console and rank tracking tools over the past week. Don’t panic – it’s not just you, and it’s not your website. Google quietly made a change to how search results are delivered, and it’s temporarily throwing a wrench in SEO data across…
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ESP AI SEO Case Study: Elevating Visibility with Optimized Content
September 24, 2025
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Will Melton
In five months, ESP Window Tinting & Graphics tripled organic traffic and quadrupled form fills with AI SEO-optimized content.
…
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The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
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Courtney Turrin
If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…
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AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…
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Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
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Will Melton
ContentsThe “Baby With the Bathwater” MomentThe Myth of a “New SEO” (GEO, AIO, AI SEO, etc.)Defining GEO, AIO, and AI SEOWhat’s Actually New: Distribution and BehaviorDon’t Fall for the HypeWhy the Original SEO Foundations Still Hold TrueSearch Psychology Hasn’t ChangedE-E-A-T and Authority Still Drive RankingsMulti-Format SEO Is Even More Essential in the AI EraWhat’s Really Changed in the Search LandscapeUser…
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The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
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Will Melton
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant scramble to label and redefine what we’re already doing: optimizing content so people (and now, AI-driven platforms) can actually find it. Sure, the tools and technologies have evolved—ChatGPT, Perplexity, AI summaries on Google—but the core…
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Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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Courtney Turrin
ContentsWhere Energy Meets Digital BehaviorThe Psychology of Peak EnergyMarketing Parallels: Tapping Into Human RhythmsWhat Our Data Reveals About Early-Week EngagementPractical Takeaways for B2B MarketersPeople Before Algorithms: Aligning AI SEO With Human Rhythms Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start of a fresh…
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What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
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Will Melton
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us as the experts. They don’t need convincing. They’ve seen our name cited in AI answers, recommended as the authority, and when they arrive on our site, they’re ready to buy. That’s what it’s like when…
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Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
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Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…
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Own Your Website, Own Your Future in AI Search
August 5, 2025
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Courtney Turrin
Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over speed, schema, and technical SEO. This article explains the risks of “renting” your website, the impact on AI search visibility, and the steps to ensure you own and control your digital presence—so you can remain…
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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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