Why Most Digital Marketing Agencies Are Behind on AI SEO
June 7, 2025
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Will Melton
If you’ve recently asked your agency how they plan to help you rank in AI search results—and got blank stares or vague answers—you’re not alone. AI-powered systems like Google’s AI Overviews, Perplexity, and ChatGPT are transforming how people discover products, services, and brands. The top of the search page is no longer filled with ten blue links—it’s dominated by AI-generated…
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AI SEO and the SaaS Visibility Shift: Preparing for AI-Driven Decision-Makers
June 4, 2025
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Will Melton
On a recent afternoon, a marketing director searches Google for “best subscription management software.” Instead of the usual scroll of blue links, he’s greeted by an AI-generated summary at the top of the page. It lists a few familiar tools with pros and cons, all before the first organic result. Later, he asks ChatGPT the same question and gets an…
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From SEO to AEO: The Wake-Up Call Businesses Need to Survive the AI Search Shift
June 4, 2025
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Will Melton
Search engines aren’t gateways anymore. They’re filters—and AI is the one deciding what gets through. It determines what people see when they search, how answers are framed, and which brands stay visible. That shift has made traditional SEO feel slower, less reliable, and harder to measure in real time. If your business isn’t actively working to be recognized across AI-powered…
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How to Optimize Your Website and Content to Rank in AI Search Results
May 29, 2025
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Will Melton
Latest update: June 23, 2025 As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to reshape how users find information, content creators must evolve their SEO strategies to keep up. In 2024, 60% of Google searches never left the search engine results page (SERP), underscoring the need for tactics that…
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Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility
May 27, 2025
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Will Melton
We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced that its new AI Overviews (AI-generated search summaries) will now include Search and Shopping ads on desktop, and that the recently launched AI Mode in Google Search will also show ads. In practice, this means…
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Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know
May 21, 2025
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Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional search as we knew it. If you’ve built your business on organic traffic from Google, it’s past time to reassess everything. This is not a drill. It’s the acceleration of a trend that’s been in…
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Video vs. Text: Which Drives More Conversions in B2B?
May 20, 2025
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Kayleigh Crandell
In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The…
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10 Leading AI SEO Agencies Helping Brands Rank in AI Search and Beyond
May 12, 2025
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Will Melton
Search is undergoing a seismic shift. Traditional search engine optimization (SEO) is no longer just about getting blue links on Google’s first page – it’s about earning a spot in AI-powered answers and summaries. Modern search platforms like Google’s AI Overviews, OpenAI’s ChatGPT, Bing Chat, and Perplexity AI use generative AI to answer user queries directly. This means B2B marketing…
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Behind the Scenes: What to Expect from a Professional Video Shoot
April 28, 2025
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Kayleigh Crandell
ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production – The Game PlanStep 2: Production – Lights, Camera, ConfidenceStep 3: Post-Production – Where the Magic HappensThe Editor’s Workflow: Step-by-StepStep 4: Distribution – Get It in Front of the Right People at the Right TimeStep 5:…
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How to Attract High-Value Clients Using Strategic Video Content
April 24, 2025
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Kayleigh Crandell
Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It…
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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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