Dream Bigger: Technology as a Funding Strategy, Not Just an Expense
By: Will Melton
The closing argument of The Nonprofit AI Playbook series: nonprofits can have it all — and there’s money out there to build it. Go back...
How to Optimize Your Google Business Profile for AI Overviews
By: Garry Callis
TL;DR: ContentsWhy Your Google Business Profile is ImportantWhat Google AI Overviews Actually Pull From Your GBPThe GBP Audit for AI Citation LikelihoodBusiness DescriptionServices and AttributesQ&A...
How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1
By: Chuck McCarthy
Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...
Google AI Assistant Default Channel Group in GA4
By: Jenna Pace
With surprisingly little fanfare for such an anticipated development, Google rolled out a new default channel called AI Assistant. As of June 7, Google has...
SEO Is Worth It. The Way You’re Measuring It Isn’t.
By: Chuck McCarthy
Yes, but most ROI stats describe a search engine that no longer exists. The current data and what to measure instead....
The Real Secret to AI Search Optimization
By: Will Melton
(Spoiler: there isn’t one) SEO has always existed in a shroud of mystery — not because it’s actually mysterious, but because complexity is a great...
How Asana, Rella, and a Deeply Specific Client Made Me a Better Project Manager for B2B Social
Managing social media for a B2B brand is its own discipline, and a good team needs the tools and expertise to match the task....
Xponent21 Launches CARL Intelligence, a Standalone AI Visibility Tool Built on Two Years of Proprietary Research
By: Will Melton
The Richmond-based agency’s Cognitive AI Ranking Lab expands the CARL suite with a prompt intelligence platform that measures and improves how brands appear in AI-generated...
The Search Result Just Stopped Being Public
By: Isaac Marcuson
TL;DR: At I/O 2026, Google made personalized search free and global. For customers who opt in, the same query returns different answers from their Gmail...
The Whole Pie: Why AI Visibility Is a Business Operations Problem
By: Will Melton
There is no such thing as an AI visibility strategy. There is only a marketing strategy — and AI either reflects it or exposes the...
Built For Whom: Who Gets to Shape the Future
By: Courtney Turrin
A few weeks ago, I attended the annual Tom Tom Festival in Charlottesville for the first time. Will Melton, our CEO, and Will Willis, Director...
Communication: The Challenge of Our Time
By: Courtney Turrin
We have more ways to reach each other than at any point in human history. We are still genuinely bad at communicating. Not bad at...
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