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We almost lost a client because our marketing work for them was too successful. But Xponent21 is a full-scale innovation partner, so we do more...

Article cover graphic showing author Will Melton and stylized text: The 2027 Non-Profit AI Playbook

How Nonprofits Are Leveraging AI and Technology to Advance Their Mission in 2026

By: Will Melton

A practitioner-led series from the front lines of nonprofit technology discovery and deployment. Crawl, then walk, then run — at whatever pace makes sense for...

Where Does Your Nonprofit Stand? The 4-Rung AI Adoption Ladder

By: Will Melton

Before you can advance your mission with technology, you need to know where you’re starting. This is the second article in the The Nonprofit AI...

Start With Friction: Why Discovery Has to Come Before Deployment

By: Will Melton

The most common mistake nonprofits make with AI is skipping the listening phase. This is the third article in The Nonprofit AI Playbook series. Go...

How to Write a Nonprofit AI Policy That Actually Works

By: Will Melton

Policy done right starts with listening, not templates. This is the fourth article in The Nonprofit AI Playbook series. Go back to Part 3: Start...

Nobody Got Trained: Why Nonprofit AI Adoption Fails Without It

By: Will Melton

The most neglected step in nonprofit AI adoption is also the highest-leverage one. This is the fifth article in The Nonprofit AI Playbook series. Go...

From Pilot to Practice: How to Roll Out AI Tools Across Your Nonprofit

By: Will Melton

Adoption is not a switch you flip. It is a process you design. This is the sixth article in The Nonprofit AI Playbook series. Go...

AI for the Back Office: Automating Internal Operations at Your Nonprofit

By: Will Melton

The fastest ROI from AI usually lives in the work nobody sees. This is the seventh article in The Nonprofit AI Playbook series. Go back...

Extending Your Mission: Building AI-Powered Tools for the People You Serve

By: Will Melton

For the first time, technology that improves constituent access is within reach for nonprofits of all sizes. This is the eighth article in The Nonprofit...

Dream Bigger: Technology as a Funding Strategy, Not Just an Expense

By: Will Melton

The closing argument of The Nonprofit AI Playbook series: nonprofits can have it all — and there’s money out there to build it. Go back...

How to Optimize Your Google Business Profile for AI Overviews

By: Garry Callis

TL;DR: Why Your Google Business Profile is Important You filled out your free Google Business Profile years ago. You filled in your hours, uploaded a...

Power of X Episode 1 behind the scenes candid photo

How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1

By: Chuck McCarthy

Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...

To the Power of X podcast hosts Chuck McCarthy and Kayleigh Crandell interview guest Jenna Pace

X21 Podcast: To The Power of X

To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.

Watch To The Power of X

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X21 Podcast: To The Power of X

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