Trust, Not Tricks: The Human Science Behind AI Search
July 18, 2025
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Courtney Turrin
Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a sense of momentum. They want the right answer, and they want to trust it. That’s why the best AI SEO strategies aren’t built by technicians. They’re built by people who understand what drives attention, belief,…
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Pool Brokers USA Strategic SEO Case Study
July 15, 2025
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Courtney Turrin
Through strategic SEO and website enhancements, we helped Pool Brokers USA grow organic visibility by 291%—driving more qualified leads year-round.…
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Top 10 Global AI SEO Experts Transforming Search in 2025
June 28, 2025
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W Melton
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI innovation. While AI SEO builds upon decades of search optimization fundamentals, it is an entirely new frontier, requiring unique frameworks, technical agility, and an understanding of how large language models and generative systems impact brand…
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Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
June 28, 2025
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Will Melton
As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they search—is now a true competitive edge. A new, brilliantly simple tool created by Ziggy Shtrosberg, a search engine optimization professional and Senior Technical SEO Analyst at 26PMX, gives us an unprecedented look into this hidden…
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7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy
June 28, 2025
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Will Melton
Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and the good news is that a strategic, up-to-date SEO plan can turn things around. In today’s AI-driven search landscape, simply tweaking a few keywords isn’t enough – you need a comprehensive approach that addresses technical…
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Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
June 15, 2025
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Will Melton
The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews now surface in more than half of all queries, we hit record to unpack what this means for visibility, trust, and revenue. That conversation—now live wherever you get your podcasts—lays the groundwork for the analysis…
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First-Mover Advantage in AI SEO: The Key to Dominating Generative Search
June 15, 2025
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Will Melton
The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping how brands gain visibility online. For forward-thinking companies, this upheaval presents a rare opportunity: those who move first to optimize for AI-driven search can secure dominant visibility that latecomers will find hard to unseat. Xponent21…
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AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now
June 12, 2025
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Will Melton
If your brand isn’t showing up in AI-generated answers, you’re already losing—and most people don’t even realize it yet. Search traffic is quietly collapsing across industries. Not because people are searching less, but because AI is answering faster—and cutting you out. Google’s AI Overviews, ChatGPT, and Perplexity aren’t just changing how people find answers—they’re deciding which brands get seen and…
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One Shoot, 5 Videos, 2.1M Impressions — Video-Driven SEO
June 10, 2025
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Courtney Turrin
We created video content that earned top rankings across Google, from AI Overviews to featured snippets.…
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Answer Tomorrow’s Questions Today: The Power of Predictive SEO
June 10, 2025
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Will Melton
There’s a reason the same brands keep showing up at the top of AI Overviews: they didn’t wait for permission. In essence, those brands practiced Predictive SEO – the art of answering tomorrow’s questions today. Predictive SEO is the proactive practice of identifying emerging search queries and creating high-authority content for them before they hit peak popularity. Rather than waiting…
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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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