[Portfolio] Pool Brokers USA
By: Will Melton
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact....
Our Portfolio showcases the custom website design and development projects we’ve delivered for clients across industries. Each site is built to reflect the client’s brand, meet their unique business needs, and deliver an exceptional user experience that drives measurable results.
At Xponent21, we design and develop websites with more than just aesthetics in mind. Every project is engineered for performance, scalability, and discoverability—integrating AI SEO best practices from the ground up so our clients earn visibility in both traditional search and AI-powered discovery. Whether it’s an eCommerce store, a lead generation site, or a brand storytelling platform, our work is built to help clients get found, get chosen, and grow faster.
In this category, you’ll find examples of our work along with the strategies, design decisions, and technical solutions that made each project a success.
[Portfolio] Layr
By: Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We...
[Portfolio] Fit4Kids
By: Will Melton
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the...
[Portfolio] Managed Services Group
By: Will Melton
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It...
[Portfolio] Energy Products Distribution
By: Will Melton
This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested...
[Portfolio] The Mary Morton Parsons Foundation
By: Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the...
[Portfolio] Germaine Laboratories
By: Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...
X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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