Use this 1 Simple Tool to Boost your Website’s Conversion Rates
November 13, 2017
/
Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you.…
Read More
Why Content Strategy Documentation is Sexy: Part 1
October 30, 2017
/
Will Melton
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,…
Read More
How not to monetize your mobile app [Case Study]
October 23, 2017
/
Will Melton
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find millions of individual apps – something for everyone and something for every task. Some of these apps are making the tasks in the physical world more digital, while others…
Read More
A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
October 11, 2017
/
Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based…
Read More
How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]
March 11, 2017
/
Will Melton
Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It starts when someone says, “Hey, let’s buy some ads and drive a little traffic to our website.” Before you know it, the ads are up and running and traffic starts coming in. Then the phone…
Read More
Track Your Marketing Better With These 10 Solutions [Bootstrap]
December 28, 2016
/
Will Melton
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its…
Read More
[Portfolio] Germaine Laboratories
September 5, 2016
/
Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products……
Read More
Microsoft is Buying LinkedIn – What Does it Mean for You?
June 13, 2016
/
Will Melton
$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it all mean for you? It’s likely that, in the near term, little will change with regard to…
Read More
What Is Inbound Marketing?
February 16, 2016
/
Will Melton
Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking and new methods of connecting with their audience. It used to be commonplace to purchase print ads and spend countless hours shaking…
Read More
This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
January 12, 2016
/
Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…
Read More
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
Categories
Artificial Intelligence
(10)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(9)
Case Studies
(2)
Content Marketing
(15)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(14)
Digital Marketing Services
(3)
eCommerce
(4)
Experiment
(1)
Future of Work
(9)
Graphic Design
(1)
Guide
(3)
Inbound Marketing
(8)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(16)
Reputation Management
(1)
Search Engine Optimization (SEO)
(30)
Social Networking
(5)
Sustainability
(2)
Tools
(2)
Uncategorized
(0)
Video Marketing
(3)
Webinars
(2)
Website Design
(14)
Website Maintenance
(2)
Website Security
(1)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
How AI is Transforming SEO for Manufacturers
December 12, 2024
Integrating Video, Blogs, and Social Media for Effective Manufacturing SEO
December 12, 2024
Maximize Manufacturing SEO Results Through Strategic Partnerships
December 12, 2024
Targeting Local and Global Markets: SEO Strategies for Manufacturers
December 12, 2024
Harnessing Data to Optimize Your Manufacturing SEO Strategy
December 12, 2024
Tags
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(1)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
Partner with Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields