Will Melton is the CEO, Xponent21 | Founder, AI Ready RVA | Instructor, University of Richmond; Recognized among Virginia Business Magazine’s 100 People to Meet...
There’s a distinction that most marketing teams still haven’t internalized, and it’s costing them visibility they don’t even realize they’ve lost. A mention means you...
Reddit ranks. UGC matters. But AI cites authority — and authority starts on your website. Here’s what AI SEO discoverability actually requires in 2026....
I’ve had this conversation with enough marketing leaders now to know how it usually goes. Someone finds out their traffic is slipping, their paid search...
AI shouldn’t offload cognitive labor onto collaborators. AI has made it remarkably easy to generate content at work. Strategy memos. Research summaries. Brainstorms. Competitive analyses....
Generative AI has changed how quickly teams can produce content. But speed alone doesn’t create visibility—and it definitely doesn’t create a competitive edge. Right now,...