Black Hat SEO Is Dead Weight: Why AI Search Is Closing the Door on Manipulative Tactics
By: Will Melton
In the age of AI-powered search, your content doesn’t just need to rank—it needs to deserve to rank. That means the days of black hat...
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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Why Discovering Your Brand’s Most Valuable Questions Is the Smartest AI SEO Strategy Today
By: Will Melton
We’re living in the era of answer engines, not search engines. If your brand isn’t authoring the best answers, you’re invisible to your next would-be...
Why Most Digital Marketing Agencies Are Behind on AI SEO
By: Will Melton
If you’ve recently asked your agency how they plan to help you rank in AI search results—and got blank stares or vague answers—you’re not alone....
AI SEO and the SaaS Visibility Shift: Preparing for AI-Driven Decision-Makers
By: Will Melton
On a recent afternoon, a marketing director searches Google for “best subscription management software.” Instead of the usual scroll of blue links, he’s greeted by...
From SEO to AEO: The Wake-Up Call Businesses Need to Survive the AI Search Shift
By: Will Melton
Search engines aren’t gateways anymore. They’re filters—and AI is the one deciding what gets through. It determines what people see when they search, how answers...
How to Optimize Your Website and Content to Rank in AI Search Results
By: Will Melton
Latest update: December 15, 2025 As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to...
Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility
By: Will Melton
We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced...
Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know
By: Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional...
10 Leading AI SEO Agencies Helping Brands Rank in AI Search and Beyond
By: Will Melton
Your organic traffic has taken a dump, search visibility dropped off a cliff, and paid search ads cost more but produce fewer leads. You have...
Behind the Scenes: What to Expect from a Professional Video Shoot
ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production –...
How to Attract High-Value Clients Using Strategic Video Content
Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads...
From Invisible to In-Demand: Building Brand Authority with Video
If people don’t know you exist, they can’t choose you. It sounds simple, but it’s the reality mid-market companies face every day. You’re great at...
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