Website Design

Online Environmental Impacts: Strategies for Corporate Websites to Boost Sustainability and Drive Brand Engagement
November 16, 2023
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Will Melton
Key Takeaways: Corporate sustainability often overlooks website carbon footprints. The Website Carbon Calculator is a useful tool for assessing a website’s sustainability. Implementing a Website Sustainability Policy can guide effective eco-friendly practices. Leveraging insights from the calculator, companies can reduce and offset their website’s carbon footprint. Effectively communicating these efforts enhances a company’s environmental narrative and market presence. Introduction: The
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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve
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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary
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How Often Should You Redesign Your Website?
August 26, 2019
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Will Melton
On average, companies redesign their website every 3 years. For some companies, budget and time play a big role in this, but how do you know it’s time to revamp? We encourage you to gather a few team members and take a look over your website… on your phone and computer. Here are a few things to look for when
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How to Design a Landing Page that Converts
July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of your target audience at the right time. After you determine buyer personas, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, interest-based, etc. “The right
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6 Simple UX Designs for Inspiration
May 24, 2019
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Will Melton
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors
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How Smart Marketers are Turning Up the Dial on their Marketing ROI
September 27, 2018
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Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth
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Use this 1 Simple Tool to Boost your Website’s Conversion Rates
November 13, 2017
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Courtney Turrin
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Your Next Website Design Project: How to Select the Right Person for the Job
November 21, 2015
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Will Melton
The Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when you wanted a website, you called the guy you knew with the most tech savvy. You might have called him a computer nerd, or a tech geek, or maybe just Bob. As it turns out, Bob knew
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