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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Cover image for Part 6 of the AI SEO Content Accelerator series by Xponent21, titled 'Create and Publish AI-Optimized Content' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 6: Create and Publish AI-Optimized Content

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success With a clear strategy in place, it’s time to execute. AI search engines prioritize...
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Cover image for Part 7 of the AI SEO Content Accelerator series by Xponent21, titled 'Develop Content Aides & Enhance' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 7: Develop Content Aides & Enhance

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success Once your core content has been drafted and published, the next priority is to...
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Cover image for Part 8 of the AI SEO Content Accelerator series by Xponent21, titled 'Design & Record Supporting Content & Enhance' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 8: Design & Record Supporting Content & Enhance

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines are increasingly favoring multimedia content, including video, audio, and interactive elements....
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Cover image for Part 9 of the AI SEO Content Accelerator series by Xponent21, titled 'Develop Micro and Companion Content for Socials' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 9: Develop Micro and Companion Content for Socials

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t just analyze full-length articles—they also pull insights from social content,...
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Cover image for Part 10 of the AI SEO Content Accelerator series by Xponent21, titled 'Push to Social & Repeat' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 10: Push to Social & Repeat

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success After creating micro content specifically tailored to platforms like LinkedIn, X (formerly Twitter), and...
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Cover image for Part 11 of the AI SEO Content Accelerator series by Xponent21, titled 'Monitor AI Search Performance and Content Impact' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 11: Monitor AI Search Performance and Content Impact

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic, with rankings, citations, and AI-generated summaries constantly evolving. Simply publishing...
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Cover image for Part 12 of the AI SEO Content Accelerator series by Xponent21, titled 'Maintain & Refresh Content for AI Search Longevity' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines favor content that is fresh, updated, and continuously optimized. Unlike traditional...
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Cover image for Part 13 of the AI SEO Content Accelerator series by Xponent21, titled 'Proactive Outreach, Promotion, & Community Engagement' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines don’t operate in isolation—they assess credibility, influence, and engagement across the...
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Cover image for Part 14 of the AI SEO Content Accelerator series by Xponent21, titled 'A/B Testing & Iteration' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success AI search is dynamic—what works today may not work tomorrow. Performance optimization through continuous...
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Leading AI SEO Experts

AI Overviews Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade

By: Will Melton
Latest Update: May 30, 2025 Nearly half of all search results—49% as of May 2025—now feature an AI Overview, and no, you can’t turn them...
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[Portfolio] Springline Advisory

By: Courtney Turrin
We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub,...
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[Portfolio] Central Virginia Transportation Authority

By: Courtney Turrin
The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging...
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