[Portfolio] The Mary Morton Parsons Foundation
September 27, 2022
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Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…
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Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love
August 17, 2022
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Courtney Turrin
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to focus on and perform their best work. By creating a work environment that prioritizes the employee experience and fosters optimal performance, we believe that everyone wins – our clients, their customers, our employees, our company, and ultimately, our community.
That sounds idyllic, but how does it work in practice?…
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Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less
June 14, 2022
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Will Melton
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream. But…
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Website Design & User Experience
June 3, 2022
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Will Melton
WebinarsContentsExpect More from Your Website (& How to Achieve It)How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteDoes Your Current Website Meet The New Standard? Creating a Profit-Generating Customer Experience with a Performance Designed Website: Presentation HighlightsReady to Fuel Your Growth With Strategic Website and User Experience Design? Watch…
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SEO Strategy: How to Win a Competitive Game
May 17, 2022
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Courtney Turrin
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so…
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How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
May 2, 2022
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Miranda Nash
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps sustain a strong brand presence in the marketplace. It helps distinguish what sets a company apart from its competitors and conveys the personality you want consumers to associate with the business. One of the first…
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Case Study: Cedarwood Dentistry
April 20, 2022
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Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…
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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
April 4, 2022
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Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It…
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When Your Company is Awesome But Your Reviews are Awful
March 15, 2022
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Courtney Turrin
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and…
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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…
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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
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