[Portfolio] Germaine Laboratories
September 5, 2016
/
Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products……
Read More
Microsoft is Buying LinkedIn – What Does it Mean for You?
June 13, 2016
/
Will Melton
$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it all mean for you? It’s likely that, in the near term, little will change with regard to…
Read More
What Is Inbound Marketing?
February 16, 2016
/
Will Melton
Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking and new methods of connecting with their audience. It used to be commonplace to purchase print ads and spend countless hours shaking…
Read More
This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
January 12, 2016
/
Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…
Read More
Change the Way You See the World, This Year
December 9, 2015
/
Will Melton
Finding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what everyone does and you create a list of resolutions and you make empty self-promises about how you are going to change in the new year. Maybe…
Read More
2-1 GROW: Web Retargeting & Old Fashion Retargeting
November 29, 2015
/
Will Melton
This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. ContentsKnow This: You Can Retarget…
Read More
SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings
November 22, 2015
/
Will Melton
ContentsSearch Engine Optimization is for EVERY BusinessSEO Basics: Create ContentSEO Keys: Solidify Your Online PresenceSEO Staples: Put Social Media to WorkConsider Bringing in an SEO Expert from Xponent21 Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that…
Read More
Your Next Website Design Project: How to Select the Right Person for the Job
November 21, 2015
/
Will Melton
ContentsThe Challenge to Hiring the Right Person for a Great Website DesignThe Secret to Hiring the Right Professional for Your Next Website Design ProjectInterviewing Your Prospective Website Design ProfessionalConsider Hiring Xponent21 For Your Next Website Design Project The Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when…
Read More
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
Categories
Artificial Intelligence
(10)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(9)
Case Studies
(2)
Content Marketing
(15)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(14)
Digital Marketing Services
(3)
eCommerce
(4)
Experiment
(1)
Future of Work
(9)
Graphic Design
(1)
Guide
(3)
Inbound Marketing
(8)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(18)
Reputation Management
(1)
Search Engine Optimization (SEO)
(30)
Social Networking
(5)
Sustainability
(2)
Tools
(2)
Uncategorized
(0)
Video Marketing
(3)
Webinars
(2)
Website Design
(14)
Website Maintenance
(2)
Website Security
(1)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
[Portfolio] Springline Advisory
January 16, 2025
[Portfolio] Central Virginia Transportation Authority
January 16, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
January 13, 2025
How AI is Transforming SEO for Manufacturers
December 12, 2024
Integrating Video, Blogs, and Social Media for Effective Manufacturing SEO
December 12, 2024
Tags
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(1)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
Partner with Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields